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Matt Dixon

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The Challenger Customer

“Yeah, we wrote a sequel to The Challenger Sale called The Challenger Customer. In that book, we talk about a case from a company called Dentsply.”

Lenny's Podcast · 30 May 2024

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01 / belief

Then, let's set up to over-deliver against that because I think we're going to do better than that based on what I know about your organization, easily 6, 7, 8, 9%, maybe even 10, but we don't want you to just walking in and promising 10X improvement sales productivity.

“Then, let's set up to over-deliver against that because I think we're going to do better than that based on what I know about your organization, easily 6, 7, 8, 9%, maybe even 10, but we don't want you to just walking in and promising 10X improvement sales productivity.”
Speaker
Matt Dixon
Publisher
Lenny's Podcast
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