other / built
The Challenger Customer
“Yeah, we wrote a sequel to The Challenger Sale called The Challenger Customer. In that book, we talk about a case from a company called Dentsply.”
Public evidence record
Matt Dixon
Published podcast speaker
- Claims
- 13
- Episodes
- 1
- Shows
- 1
- Named items
- 1
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What Matt said.
1 transcript-backed record
01 / preference
Here's an analogy, I'll often tell people to think about the last time they went to a fancy restaurant and they looked at a menu with some expensive entrees and everything looked delicious, but they didn't know what to order, so you asked the wait person what they recommend.
“Here's an analogy, I'll often tell people to think about the last time they went to a fancy restaurant and they looked at a menu with some expensive entrees and everything looked delicious, but they didn't know what to order, so you asked the wait person what they recommend.”
- Speaker
- Matt Dixon
- Publisher
- Lenny's Podcast