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Julian Shapiro

Published podcast speaker

Claims
10
Episodes
1
Shows
1
Named items
0

Claim ledger

What Julian said.

10 transcript-backed records

02 / belief

There's a few more, but the point I want to get at here is all of these are formats for identifying the types of things you could say to get people to go, "Whoa." That's what I think of as novelty.

“There's a few more, but the point I want to get at here is all of these are formats for identifying the types of things you could say to get people to go, "Whoa." That's what I think of as novelty.”
Speaker
Julian Shapiro
Publisher
Lenny's Podcast

03 / observation

At the end of every TikTok video on Twitter that you've ever seen or Insta, at the end it'll say, "Here's the TikTok user's account." They're billboarding themselves into the content that users themselves are generating, and the users are incentivized to share that content off platform, which brings users to the platform, because users want to get customers wherever they can.

“At the end of every TikTok video on Twitter that you've ever seen or Insta, at the end it'll say, "Here's the TikTok user's account." They're billboarding themselves into the content that users themselves are generating, and the users are incentivized to share that content off platform, which brings users to the platform, because users want to get customers wherever they can.”
Speaker
Julian Shapiro
Publisher
Lenny's Podcast

04 / evaluation

You have a very large newsletter that goes very in depth. That arguably is a more valuable asset than my handbooks for someone building an audience, because the newsletter has this built-in form of retention recurrence, where they get pinged in their inbox when you have new content, and then it becomes a referable thing and people refer each other and then they sign up for the newsletter.

“You have a very large newsletter that goes very in depth. That arguably is a more valuable asset than my handbooks for someone building an audience, because the newsletter has this built-in form of retention recurrence, where they get pinged in their inbox when you have new content, and then it becomes a referable thing and people refer each other and then they sign up for the newsletter.”
Speaker
Julian Shapiro
Publisher
Lenny's Podcast

05 / recommendation

The way I think about topic selection, meaning what is it you should write about for your blog posts, for your newsletter, Twitter, company blog, whatever, books, is you choose topics based on two factors, what would you actually be able to complete so you're not going to give a pathway through and what will actually be high quality.

“The way I think about topic selection, meaning what is it you should write about for your blog posts, for your newsletter, Twitter, company blog, whatever, books, is you choose topics based on two factors, what would you actually be able to complete so you're not going to give a pathway through and what will actually be high quality.”
Speaker
Julian Shapiro
Publisher
Lenny's Podcast

06 / preference

Basically if I want to go learn growth or writing well or some other topic, I will go ahead and do a ton of research, read everything I can get my hands on, do a ton of experimentation to try to build a set of novel insights that you couldn't find from other people's research hopefully, and then the next stage is try to make it as concise and actionable as possible so that I can reference it for my own selfish benefit.

“Basically if I want to go learn growth or writing well or some other topic, I will go ahead and do a ton of research, read everything I can get my hands on, do a ton of experimentation to try to build a set of novel insights that you couldn't find from other people's research hopefully, and then the next stage is try to make it as concise and actionable as possible so that I can reference it for my own selfish benefit.”
Speaker
Julian Shapiro
Publisher
Lenny's Podcast

07 / preference

In fact, the biggest criticism of my writing is that it is too dry, it's too novelty focused, and there's a lack of the resonance, but I do that purposely because oftentimes people can over-indulge in resonance and then it really bloats the piece.

“In fact, the biggest criticism of my writing is that it is too dry, it's too novelty focused, and there's a lack of the resonance, but I do that purposely because oftentimes people can over-indulge in resonance and then it really bloats the piece.”
Speaker
Julian Shapiro
Publisher
Lenny's Podcast

08 / evaluation

My investor's perspective is if you have a zero cost of acquisition mechanism for customer acquisition, such as PLA, and you can retain them through something like state building, but there are other ways to retain customers, then I lean in harder because I think you'll be more defensible as a company.

“My investor's perspective is if you have a zero cost of acquisition mechanism for customer acquisition, such as PLA, and you can retain them through something like state building, but there are other ways to retain customers, then I lean in harder because I think you'll be more defensible as a company.”
Speaker
Julian Shapiro
Publisher
Lenny's Podcast

10 / recommendation

There's a few different categories I've identified, and I think the reason why people like this part of this article I wrote is because it's, in my opinion, the absolute best way to grow any startup.

“There's a few different categories I've identified, and I think the reason why people like this part of this article I wrote is because it's, in my opinion, the absolute best way to grow any startup.”
Speaker
Julian Shapiro
Publisher
Lenny's Podcast
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