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Julian Shapiro

Published podcast speaker

Claims
10
Episodes
1
Shows
1
Named items
0

Claim ledger

What Julian said.

2 transcript-backed records

01 / evaluation

You have a very large newsletter that goes very in depth. That arguably is a more valuable asset than my handbooks for someone building an audience, because the newsletter has this built-in form of retention recurrence, where they get pinged in their inbox when you have new content, and then it becomes a referable thing and people refer each other and then they sign up for the newsletter.

“You have a very large newsletter that goes very in depth. That arguably is a more valuable asset than my handbooks for someone building an audience, because the newsletter has this built-in form of retention recurrence, where they get pinged in their inbox when you have new content, and then it becomes a referable thing and people refer each other and then they sign up for the newsletter.”
Speaker
Julian Shapiro
Publisher
Lenny's Podcast

02 / evaluation

My investor's perspective is if you have a zero cost of acquisition mechanism for customer acquisition, such as PLA, and you can retain them through something like state building, but there are other ways to retain customers, then I lean in harder because I think you'll be more defensible as a company.

“My investor's perspective is if you have a zero cost of acquisition mechanism for customer acquisition, such as PLA, and you can retain them through something like state building, but there are other ways to retain customers, then I lean in harder because I think you'll be more defensible as a company.”
Speaker
Julian Shapiro
Publisher
Lenny's Podcast
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