01 / recommendation

25 Sept 2022

The way I think about topic selection, meaning what is it you should write about for your blog posts, for your newsletter, Twitter, company blog, whatever, books, is you choose topics based on two factors, what would you actually be able to complete so you're not going to give a pathway through and what will actually be high quality.

“The way I think about topic selection, meaning what is it you should write about for your blog posts, for your newsletter, Twitter, company blog, whatever, books, is you choose topics based on two factors, what would you actually be able to complete so you're not going to give a pathway through and what will actually be high quality.”

Speaker: Julian Shapiro
Episode: Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)
Publisher: Lenny's Podcast

Julian Shapiro

What Julian said.

There's a few different categories I've identified, and I think the reason why people like this part of this article I wrote is because it's, in my opinion, the absolute best way to grow any startup.