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Julian Shapiro: preference

25 Sept 2022 Lenny's Podcast Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)

“In fact, the biggest criticism of my writing is that it is too dry, it's too novelty focused, and there's a lack of the resonance, but I do that purposely because oftentimes people can over-indulge in resonance and then it really bloats the piece.”

— Julian Shapiro

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Everything needed to verify it.

Speaker
Julian Shapiro
Attribution
Verified speaker
Claim type
preference
Recorded
25 Sept 2022
Publisher
Lenny's Podcast

Transcript context

…I like that a lot. Just to add real quick, something I've learned is that if your stuff is really useful, it doesn't have to be written beautifully. A lot of people I think are afraid of writing because they think they have to write really well, like be real good writers. What I've learned is it's okay if you're not like. You just be good enough and you'll get better the more you do it. The most important thing is the content is valuable and interesting, which I think you're describing as novelty. I just want to make sure people don't get scared away and be like, "Oh my god, I need stories and metaphors and all these beautiful writing." Initially you don't is my experience, but it helps in a big way. I agree. In fact, the biggest criticism of my writing is that it is too dry, it's too novelty focused, and there's a lack of the resonance, but I do that purposely because oftentimes people can over-indulge in resonance and then it really bloats the piece. As a reader myself, I like reading super concise pieces, like reference manuals almost. I'm looking for the length from personal anecdotes, personal stories of people's lives or life lessons they've learned that they want to share with me, or actual fiction. To each their own. You're spot on. Do what you would want to read to me is the golden rule. Awesome, and also don't be afraid. Don't feel like the bar's that high if you want to get started.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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