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Dalton Caldwell

Published podcast speaker

Claims
22
Episodes
1
Shows
1
Named items
1

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book / recommends

Getting to Yes

“I think a lot of founders are afraid of doing sales and they don't know how to do sales, and they think they need these really experienced sales coaches and they need all this training, and I'll be like, "Well, go on to Amazon and find the most popular sales books like Getting to Yes that everyone reads, and just read those and that'll get you 80% of the way there." You know what I'm saying? They want to hire someone for millions of dollars to give them sales coaching. I'm like, "Well, have you read these really basic sales books?" And they're like, "No." And so I think that's a low cost way to go on Amazon, Getting to Yes and a few other of the top sellers, I forget the names, and just read those, and that is your crash course on how to be great at sales.”

Lenny's Podcast · 18 Apr 2024

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What Dalton said.

2 transcript-backed records

01 / recommendation

Recommends Getting to Yes.

“I think a lot of founders are afraid of doing sales and they don't know how to do sales, and they think they need these really experienced sales coaches and they need all this training, and I'll be like, "Well, go on to Amazon and find the most popular sales books like Getting to Yes that everyone reads, and just read those and that'll get you 80% of the way there." You know what I'm saying? They want to hire someone for millions of dollars to give them sales coaching. I'm like, "Well, have you read these really basic sales books?" And they're like, "No." And so I think that's a low cost way to go on Amazon, Getting to Yes and a few other of the top sellers, I forget the names, and just read those, and that is your crash course on how to be great at sales.”
Speaker
Dalton Caldwell
Publisher
Lenny's Podcast

02 / recommendation

I think growth and growth hacking and doing all this analytics, A/B testing stuff, is a total waste of time for very early startups. And that one of the weird things about having lots of startup advice on the internet, again, this is one of the reasons we started making videos at YC, is a lot of the advice was catered towards later stage companies.

“I think growth and growth hacking and doing all this analytics, A/B testing stuff, is a total waste of time for very early startups. And that one of the weird things about having lots of startup advice on the internet, again, this is one of the reasons we started making videos at YC, is a lot of the advice was catered towards later stage companies.”
Speaker
Dalton Caldwell
Publisher
Lenny's Podcast
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