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Dalton Caldwell

Published podcast speaker

Claims
22
Episodes
1
Shows
1
Named items
1

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book / recommends

Getting to Yes

“I think a lot of founders are afraid of doing sales and they don't know how to do sales, and they think they need these really experienced sales coaches and they need all this training, and I'll be like, "Well, go on to Amazon and find the most popular sales books like Getting to Yes that everyone reads, and just read those and that'll get you 80% of the way there." You know what I'm saying? They want to hire someone for millions of dollars to give them sales coaching. I'm like, "Well, have you read these really basic sales books?" And they're like, "No." And so I think that's a low cost way to go on Amazon, Getting to Yes and a few other of the top sellers, I forget the names, and just read those, and that is your crash course on how to be great at sales.”

Lenny's Podcast · 18 Apr 2024

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Claim ledger

What Dalton said.

10 transcript-backed records

01 / belief

I think that the advice that he's referencing here is just how important it is to not overdelegate and for the founders to stay close to things, as well as watch out for the trap of hiring super senior people with fancy resumes, really early in a startup.

“I think that the advice that he's referencing here is just how important it is to not overdelegate and for the founders to stay close to things, as well as watch out for the trap of hiring super senior people with fancy resumes, really early in a startup.”
Speaker
Dalton Caldwell
Publisher
Lenny's Podcast

02 / belief

I think evidence that they actually have thought about it. As per I said earlier, that they've done research, that they have opinions, that they care about it.

“I think evidence that they actually have thought about it. As per I said earlier, that they've done research, that they have opinions, that they care about it.”
Speaker
Dalton Caldwell
Publisher
Lenny's Podcast

03 / belief

Do I value what I'm spending my time on? And I think that you just can go back to this over and over and over again as a good prompt on how to decide what to do with your life.

“Do I value what I'm spending my time on? And I think that you just can go back to this over and over and over again as a good prompt on how to decide what to do with your life.”
Speaker
Dalton Caldwell
Publisher
Lenny's Podcast

07 / belief

I would argue that if we define it as the company had a near death experience where it was going poorly and the founders seriously wondered if it was all going to be over, a hundred percent of the time people go through that where the founder's like, "Yeah, I guess we're done.

“I would argue that if we define it as the company had a near death experience where it was going poorly and the founders seriously wondered if it was all going to be over, a hundred percent of the time people go through that where the founder's like, "Yeah, I guess we're done.”
Speaker
Dalton Caldwell
Publisher
Lenny's Podcast

08 / belief

I think a lot of founders are afraid of doing sales and they don't know how to do sales, and they think they need these really experienced sales coaches and they need all this training, and I'll be like, "Well, go on to Amazon and find the most popular sales books like Getting to Yes that everyone reads, and just read those and that'll get you 80% of the way there.

“I think a lot of founders are afraid of doing sales and they don't know how to do sales, and they think they need these really experienced sales coaches and they need all this training, and I'll be like, "Well, go on to Amazon and find the most popular sales books like Getting to Yes that everyone reads, and just read those and that'll get you 80% of the way there.”
Speaker
Dalton Caldwell
Publisher
Lenny's Podcast

09 / belief

I think if you just care a lot about your customers and you care a lot about the product, your instincts are pretty good on what to spend time on.

“I think if you just care a lot about your customers and you care a lot about the product, your instincts are pretty good on what to spend time on.”
Speaker
Dalton Caldwell
Publisher
Lenny's Podcast

10 / belief

I think in the case of Stripe, I don't want to tell Patrick's story for him, but I recall him saying at some point he wasn't as sure that Stripe was going to work until they were a year or two in.

“I think in the case of Stripe, I don't want to tell Patrick's story for him, but I recall him saying at some point he wasn't as sure that Stripe was going to work until they were a year or two in.”
Speaker
Dalton Caldwell
Publisher
Lenny's Podcast
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