Evidence receipt / recommendation
Published · transcript-backedRecommends Getting to Yes.
18 Apr 2024 Lenny's Podcast Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (Y Combinator, Managing Director)
“I think a lot of founders are afraid of doing sales and they don't know how to do sales, and they think they need these really experienced sales coaches and they need all this training, and I'll be like, "Well, go on to Amazon and find the most popular sales books like Getting to Yes that everyone reads, and just read those and that'll get you 80% of the way there." You know what I'm saying? They want to hire someone for millions of dollars to give them sales coaching. I'm like, "Well, have you read these really basic sales books?" And they're like, "No." And so I think that's a low cost way to go on Amazon, Getting to Yes and a few other of the top sellers, I forget the names, and just read those, and that is your crash course on how to be great at sales.”
Source trail
Everything needed to verify it.
- Speaker
- Dalton Caldwell
- Attribution
- Verified speaker
- Claim type
- recommendation
- Recorded
- 18 Apr 2024
- Publisher
- Lenny's Podcast
Transcript context
…What are two or three books that you recommend most to other people? I think a lot of founders are afraid of doing sales and they don't know how to do sales, and they think they need these really experienced sales coaches and they need all this training, and I'll be like, "Well, go on to Amazon and find the most popular sales books like Getting to Yes that everyone reads, and just read those and that'll get you 80% of the way there." You know what I'm saying? They want to hire someone for millions of dollars to give them sales coaching. I'm like, "Well, have you read these really basic sales books?" And they're like, "No." And so I think that's a low cost way to go on Amazon, Getting to Yes and a few other of the top sellers, I forget the names, and just read those, and that is your crash course on how to be great at sales. Awesome. There's also this book called Founding Sales that I imagine you're familiar with. Pete Kazanjy was on the podcast talking about that and that's something I always recommend because it's just like, "How founders can do sales."…
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