High Signal Podcasts Evidence ledger
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Cameron Adams

Published podcast speaker

Claims
17
Episodes
1
Shows
1
Named items
0

Claim ledger

What Cameron said.

17 transcript-backed records

01 / evaluation

I run everyone through the culture of Canva. One of those sections is on giving away your Lego, finding joy in the other things of building a team, passing on your experience, helping other people do great writing or great product building or great engineering.

“I run everyone through the culture of Canva. One of those sections is on giving away your Lego, finding joy in the other things of building a team, passing on your experience, helping other people do great writing or great product building or great engineering.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

02 / belief

I think, we've got probably five of those type of coaches and they just work in very special situations, but what we're focused on is enabling the broader circle of coaches, so those 800 people to understand what it is to be a coach and have the skills of coaching.

“I think, we've got probably five of those type of coaches and they just work in very special situations, but what we're focused on is enabling the broader circle of coaches, so those 800 people to understand what it is to be a coach and have the skills of coaching.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

03 / belief

I think that is maybe a fortunate part of just the problem area that we're interested in, but it has enabled us to move really quickly on the product because we can quickly know what's working in the product, whether this feature is useful, whether it's reached that bar of a great experience.

“I think that is maybe a fortunate part of just the problem area that we're interested in, but it has enabled us to move really quickly on the product because we can quickly know what's working in the product, whether this feature is useful, whether it's reached that bar of a great experience.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

04 / belief

There are definitely moments where I have missed out on a memo and stuff has rapidly proceeded, and I think I've just gotten used to that and gotten used to catching up really quickly, having a word with them on the side to clarify what the motivation is here and just constantly maintaining that alignment.

“There are definitely moments where I have missed out on a memo and stuff has rapidly proceeded, and I think I've just gotten used to that and gotten used to catching up really quickly, having a word with them on the side to clarify what the motivation is here and just constantly maintaining that alignment.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

05 / belief

We knew it was this thing that you could use, and I think in a couple of our pitch decks, we had SEO as a whole growth channel that we were going to execute upon in order for investors to make a ton of money, but we pretty much knew nothing about it.

“We knew it was this thing that you could use, and I think in a couple of our pitch decks, we had SEO as a whole growth channel that we were going to execute upon in order for investors to make a ton of money, but we pretty much knew nothing about it.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

06 / belief

Now, we've seen huge uptake in that from AI developers who have included stuff in Canva from music generators to virtual avatars that can present your presentation to you to a whole slew of things. And those three pillars have, I think, allowed us to create a really coherent experience and one that still keeps a focus on what people want to do, how to help them reach their big goals in a way that doesn't just push technology in the face in a way that just is part of the experience and is a natural way of getting them to where they want to go.

“Now, we've seen huge uptake in that from AI developers who have included stuff in Canva from music generators to virtual avatars that can present your presentation to you to a whole slew of things. And those three pillars have, I think, allowed us to create a really coherent experience and one that still keeps a focus on what people want to do, how to help them reach their big goals in a way that doesn't just push technology in the face in a way that just is part of the experience and is a natural way of getting them to where they want to go.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

07 / belief

We do actually apply the same approach of little steps building up into bigger accomplishments, and that's actually rolled out through our last round of launches for the last couple of years through something we call learn and play. So with every launch that we do now, we think about how to teach people about that feature and how to get them really involved in it.

“We do actually apply the same approach of little steps building up into bigger accomplishments, and that's actually rolled out through our last round of launches for the last couple of years through something we call learn and play. So with every launch that we do now, we think about how to teach people about that feature and how to get them really involved in it.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

08 / preference

We truly want to democratize design, which means we want to get design into the hands of as many people as we can because we think that the world is a better place when more people can create really rich visual content.

“We truly want to democratize design, which means we want to get design into the hands of as many people as we can because we think that the world is a better place when more people can create really rich visual content.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

09 / commitment

We've redesigned Canva for this collaborative enterprise age, so we'll be pulling the covers off that alongside work kits, which are a whole verticalized experiences for people inside marketing and sales and HR that want to use Canva, as well as a bunch of improvements to our AI products and an actual enterprise skew that we're launching as well. So through this growth and through getting to understand the needs of CIOs and heads of security at enterprises, we've realized that there pretty much needs to be a new enterprise product of Canva that meets the needs of hugely scaled teams, which has been quite different for us because we have scaled from those individuals just using the product all by themselves and organically growing the teams.

“We've redesigned Canva for this collaborative enterprise age, so we'll be pulling the covers off that alongside work kits, which are a whole verticalized experiences for people inside marketing and sales and HR that want to use Canva, as well as a bunch of improvements to our AI products and an actual enterprise skew that we're launching as well. So through this growth and through getting to understand the needs of CIOs and heads of security at enterprises, we've realized that there pretty much needs to be a new enterprise product of Canva that meets the needs of hugely scaled teams, which has been quite different for us because we have scaled from those individuals just using the product all by themselves and organically growing the teams.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

10 / evaluation

We did a ton of user research into the features that people wanted, and we built that up over time. And one year to me actually seems like short time, a lot of people think it's a long time, but one year was just enough for us to scrape in with an experience that people did truly love when we launched, and particularly the market that we went after when we launched really loved it.

“We did a ton of user research into the features that people wanted, and we built that up over time. And one year to me actually seems like short time, a lot of people think it's a long time, but one year was just enough for us to scrape in with an experience that people did truly love when we launched, and particularly the market that we went after when we launched really loved it.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

11 / recommendation

Do that thing that you're talking about." And I think if you give them the opportunity and a little push to go beyond what they think they're comfortable with right now, that is the best way to drive growth in your team.

“Do that thing that you're talking about." And I think if you give them the opportunity and a little push to go beyond what they think they're comfortable with right now, that is the best way to drive growth in your team.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

12 / evaluation

People were just getting used to creating visuals and it was hived off to a very select few because to create those visuals you needed to afford some expensive software, know how to use that expensive software, nowhere to go to get fonts and photos and illustrations, know how to put that together into something that looked decent and then ship that off.

“People were just getting used to creating visuals and it was hived off to a very select few because to create those visuals you needed to afford some expensive software, know how to use that expensive software, nowhere to go to get fonts and photos and illustrations, know how to put that together into something that looked decent and then ship that off.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

13 / recommendation

Yeah, Molly wrote a great article, which I actually refer everyone who joins Canva to in the cultural onboarding session, which I give them. So I run everyone through the culture at Canva and what they can expect over the next few years as they work here, and one of those sections is on giving away your Lego, and it's really important to us because part of being in a startup is scaling, when you're scaling from zero users to a million to a hundred million, and when you're scaling from three founders to 10 employees to 100 employees to 4,000 employees.

“Yeah, Molly wrote a great article, which I actually refer everyone who joins Canva to in the cultural onboarding session, which I give them. So I run everyone through the culture at Canva and what they can expect over the next few years as they work here, and one of those sections is on giving away your Lego, and it's really important to us because part of being in a startup is scaling, when you're scaling from zero users to a million to a hundred million, and when you're scaling from three founders to 10 employees to 100 employees to 4,000 employees.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

14 / evaluation

I think their work has become a lot more visual now and more customer facing way back when they were just doing recommendation engines inside our emails and our homepage and suggesting templates to you.

“I think their work has become a lot more visual now and more customer facing way back when they were just doing recommendation engines inside our emails and our homepage and suggesting templates to you.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

15 / evaluation

They mightn't be the number one person in the world for that particular thing, but they get more done than the number one person could because they've built that trust and that safety with their team. They know how to communicate their ideas, they know how to bring other people along with them and lay out a vision in the way that we understand it at Canva, and that is a critical thing to building a great company, I think, is having that alignment across everyone, across your product teams, across your marketing teams, across your customer happiness.

“They mightn't be the number one person in the world for that particular thing, but they get more done than the number one person could because they've built that trust and that safety with their team. They know how to communicate their ideas, they know how to bring other people along with them and lay out a vision in the way that we understand it at Canva, and that is a critical thing to building a great company, I think, is having that alignment across everyone, across your product teams, across your marketing teams, across your customer happiness.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

16 / evaluation

Part of that was us giving up our Lego, and I think we took a little too long to give up our Lego on that one, but the other part of it was us figuring out exactly what we wanted and how we built product and how to communicate that to someone else and get them to do it in a similar way and work with the teams in the way that we did.

“Part of that was us giving up our Lego, and I think we took a little too long to give up our Lego on that one, but the other part of it was us figuring out exactly what we wanted and how we built product and how to communicate that to someone else and get them to do it in a similar way and work with the teams in the way that we did.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast

17 / evaluation

You need to get that idea out of your head and present it to someone in a visual form that helps you talk about and communicate about it. That's one aspect of why some people I think don't land on their feet at Canva because they aren't necessarily visual thinkers and they don't end up communicating what they want to do in a visual way to the rest of people at Canva.

“You need to get that idea out of your head and present it to someone in a visual form that helps you talk about and communicate about it. That's one aspect of why some people I think don't land on their feet at Canva because they aren't necessarily visual thinkers and they don't end up communicating what they want to do in a visual way to the rest of people at Canva.”
Speaker
Cameron Adams
Publisher
Lenny's Podcast
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