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Published · transcript-backedCameron Adams: commitment
2 Jun 2024 Lenny's Podcast Inside Canva: Coaches not managers, giving away your Legos, and running profitably | Cameron Adams (co-founder and CPO)
“We've redesigned Canva for this collaborative enterprise age, so we'll be pulling the covers off that alongside work kits, which are a whole verticalized experiences for people inside marketing and sales and HR that want to use Canva, as well as a bunch of improvements to our AI products and an actual enterprise skew that we're launching as well. So through this growth and through getting to understand the needs of CIOs and heads of security at enterprises, we've realized that there pretty much needs to be a new enterprise product of Canva that meets the needs of hugely scaled teams, which has been quite different for us because we have scaled from those individuals just using the product all by themselves and organically growing the teams.”
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Everything needed to verify it.
- Speaker
- Cameron Adams
- Attribution
- Verified speaker
- Claim type
- commitment
- Recorded
- 2 Jun 2024
- Publisher
- Lenny's Podcast
Transcript context
…I was also looking at the GPT story of the fifth most popular custom GPT where people can generate logos using it. So maybe that's driving some growth too. I know you wanted to share something that you guys are launching or have launched by the time this episode comes out. Is that true? Yeah, so we've got a big event in Los Angeles in a couple of months. It's our Canva create, which is an evolution of the season openness that we used to do. So season openers are no longer just inside Canva now. We actually invite our whole community in, and we're going to have probably about 4,000 people in the theater in LA and a couple of million online. And we're really going to be pulling the covers off pretty much the next decade of Canva. We've focused for the first decade of Canva on unlocking individuals and small businesses, giving them the tools that they need to design and to express themselves and create visual content. And as Canva has grown and people have gotten used to creating this stuff, they've invited their teams in, they now collaborate with people on presentations, on Canva videos, on swag T-shirts that they need to make for their event next week. And as more and more people are using Canva together, it's picking up a lot of steam. We've got 95% of the Fortune 500 using Canva. We've got huge teams of thousands of people using Canva. And this has really opened our eyes to not only the enterprise opportunity, but also just the way to redesign the way people work. And that is what the event at the end of May is about. It's really redesigning work for a whole number of different verticals, from marketing to sales to HR to IT to creatives that work inside large teams, large organizations, large enterprises. We've redesigned Canva for this collaborative enterprise age, so we'll be pulling the covers off that alongside work kits, which are a whole verticalized experiences for people inside marketing and sales and HR that want to use Canva, as well as a bunch of improvements to our AI products and an actual enterprise skew that we're launching as well. So through this growth and through getting to understand the needs of CIOs and heads of security at enterprises, we've realized that there pretty much needs to be a new enterprise product of Canva that meets the needs of hugely scaled teams, which has been quite different for us because we have scaled from those individuals just using the product all by themselves and organically growing the teams. And now looking at it from a top-down lens and building that enterprise products is what we've been focused on for the last couple of years. So we'll be pulling the covers off that as well in LA. I see another hockey stick approaching. I'm excited of all these things you're launching. What a business you've built. I feel like it's still way too under the radar, even though it's this juggernaut. Nice work, Cameron and team. Two more questions I ask everyone, where can folks find you online and how can listeners be useful to you?…
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