Cameron Adams: preference

Transcript context

…It's a lot more surface area. Okay. I'm going to have two more questions. One is around your freemium strategy. Another a thing you all nailed. There's just this, you're both seeing incredible growth and incredible monetization. I'm curious what your philosophy is on what to include in the free plan versus what people should pay for because it's clearly worked out great. Freemium for us wasn't so much a growth strategy or a monetization strategy as much as it spoke to our core mission of empowering the world to design. We truly want to democratize design, which means we want to get design into the hands of as many people as we can because we think that the world is a better place when more people can create really rich visual content. So freemium just made sense to us because we could get the tool into billions of people's hands and they wouldn't necessarily have to pay for it. And much of the world can't pay for products because they just don't have access to that level of income. So providing that equality was really important to us. But also you need to build a viable business because you can't help the world design if you can't afford to keep the lights on. So freemium just really hit this sweet spot for us between philosophy and business building, so it was always part of our plan since day one. We initially had element sales as our business models. So when we first went to pitch Canva, it was all about create a design. Anything you use in that design will cost you a dollar. So if you dragged in a monkey and you wanted to export that whole design, you'd have to pay a dollar for the money. Yeah, I've done that many times.…

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