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Lenny's Podcast / episode intelligence

The power of strategic narrative | Andy Raskin

28 May 2023 12 published claims 2 attributable people

Speakers in the public record

Claim mix

evaluation 7recommendation 3belief 1preference 1

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The useful parts, with receipts.

12 published records

01 / recommendation

Likes Out of Sheer Rage.

“One of the books that I read initially from that Barnes & Noble, it was Story by Robert McKee. I think a lot of people know about it who are sort of interested in story stuff, but it's kind of a Bible of people who are doing screenwriting and stuff. If anyone who's in Hollywood who thought about going to Hollywood, they know about this book. I love a book called Out of Sheer Rage. It's really not about what I do or anything, but the author is Geoff Dyer. Geoff, he's written a lot of books that are kind of essay memoir, and this is a book about him trying to write a book about DH Lawrence. So it's all about procrastinating and like, "Oh, I'm supposed to write this book. I'm about to go on a trip somewhere. Should I bring the collected works of DH Lawrence with me on the trip because that'll help me start the book, but maybe I shouldn't because it's not going to ... Then I could come back refreshed without having ..." Basically, it's all that. It's this sort of in the head. I just really enjoy that book.”
Speaker
Andy Raskin
Publisher
Lenny's Podcast

03 / recommendation

Yeah, so another great example and no coincidence, so is Zuora. So Zuora is the company I wrote about in this post called The Greatest Sales Deck I've Ever Seen, the CEO of Zuora, Tien Tzuo, was employee number 11 at Salesforce.

“Yeah, so another great example and no coincidence, so is Zuora. So Zuora is the company I wrote about in this post called The Greatest Sales Deck I've Ever Seen, the CEO of Zuora, Tien Tzuo, was employee number 11 at Salesforce.”
Speaker
Andy Raskin
Publisher
Lenny's Podcast

04 / preference

I'll also say, sorry, because I worked in a magazine, I haven't done a newsletter because that idea of having a deadline all the time and constantly having to, we used to call the magazine Feed the Beast, I feel so free not to have that.

“I'll also say, sorry, because I worked in a magazine, I haven't done a newsletter because that idea of having a deadline all the time and constantly having to, we used to call the magazine Feed the Beast, I feel so free not to have that.”
Speaker
Andy Raskin
Publisher
Lenny's Podcast

05 / evaluation

This whole group has to have a uniting story. So I think you're right that in noticing that the companies that this tends to resonate with tend to be B2B, enterprise sales, technology I think because often the product is very complicated.

“This whole group has to have a uniting story. So I think you're right that in noticing that the companies that this tends to resonate with tend to be B2B, enterprise sales, technology I think because often the product is very complicated.”
Speaker
Andy Raskin
Publisher
Lenny's Podcast

07 / evaluation

Like I said, when I found those screenwriting books, I sort of shifted the structure. And the traditional structure, the way I learned how to pitch in business school, I think the way most people did is what I call the arrogant doctor.

“Like I said, when I found those screenwriting books, I sort of shifted the structure. And the traditional structure, the way I learned how to pitch in business school, I think the way most people did is what I call the arrogant doctor.”
Speaker
Andy Raskin
Publisher
Lenny's Podcast

08 / evaluation

Because I think if you really understand that post, it's not really about a sales deck, it's really about this story that Tien, the CEO is telling everywhere and that is showing up in the sales deck and structuring it that way.

“Because I think if you really understand that post, it's not really about a sales deck, it's really about this story that Tien, the CEO is telling everywhere and that is showing up in the sales deck and structuring it that way.”
Speaker
Andy Raskin
Publisher
Lenny's Podcast

09 / evaluation

What started to happen, I think around when I started writing around 2013, '14, you start to see these platforms, like Medium, even LinkedIn where you can just write and have this audience and I think no way I could do this, the work I do if that development hadn't happened first.

“What started to happen, I think around when I started writing around 2013, '14, you start to see these platforms, like Medium, even LinkedIn where you can just write and have this audience and I think no way I could do this, the work I do if that development hadn't happened first.”
Speaker
Andy Raskin
Publisher
Lenny's Podcast

11 / evaluation

Yeah, that makes sense because I think if people hear about that all the time when they're like, become a better storyteller, tell your story in this hero's journey, and it's like, "I don't know what I'm doing.

“Yeah, that makes sense because I think if people hear about that all the time when they're like, become a better storyteller, tell your story in this hero's journey, and it's like, "I don't know what I'm doing.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast
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