Andy Raskin: evaluation

Transcript context

…You talked about Zuora in the post you wrote, and I imagine many people listening are like, "Oh, shit. This is the guy that wrote that post that everyone's always sharing with me about how to make a deck." And I wanted to ask, how impactful was that one piece of writing for you in your career, just like as a tangent? I had written some other posts on Medium in particular. Medium has changed quite a bit, but back then I found that I could write stuff there and get really a lot of people who were interested in what I was interested would sort of come in and create some noise about it. So I was already doing this kind of work for a couple of years, but that post immediately got something like 2 million views around the world and I started getting inquiries from teams all over the world. And it was I think what really allowed me to say no, okay, I could do this work. That CEO's would budget a line item for this. Because I think if you really understand that post, it's not really about a sales deck, it's really about this story that Tien, the CEO is telling everywhere and that is showing up in the sales deck and structuring it that way. I think it's just another example that comes up a bunch on this podcast is just the power of writing and the power of content. Yeah, and you're shaking your head.…

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