Lenny Rachitsky: evaluation

Transcript context

…Yeah, I mean so hero's journey is this book that comes from, I think it's Hero of A Thousand Faces is a book by Joseph Campbell, a sociologist. He looks at myths over different cultures and different times and he finds this kind of common structure that he calls the hero's journey. I mean it's some controversy about that, about his book. Is it a very male oriented sort of take on things and a bunch of things. But even that aside, I found when I would talk about hero's journey and stuff, it's just like, it didn't really tell me what to do. Yeah, okay, yeah I got to do this pitch. So in the hero's journey there's like refusal of the call. That's actually that thing where Luke says he doesn't want to go and where the buyer says, "Hey, I don't have budget." But I don't know, it was just too theoretical for me to really ... when I use it, people seem to sort of glass over. So I just don't really talk about that at all. But yeah, I mean that's behind a lot of this stuff for sure. Yeah, that makes sense because I think if people hear about that all the time when they're like, become a better storyteller, tell your story in this hero's journey, and it's like, "I don't know what I'm doing. " Also, I would say there's storytelling as a skill kind of thing, which is a great thing. Learn how to tell stories better, blah, blah, blah, blah. I'm not really interested in that in my work, what I'm interested in is the one story and the structure of that one story. And this one story, it doesn't really have ... like, the world is moved from transactions to subscriptions. There's not a main character in that story who's like having a problem and getting saved. It's almost as if what's happening is we're turning the person we talk to into the main character. By spelling out the shift, we're changing their world and we're saying, "Hey, you got to change and you want to come with us."…

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