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Acquired / episode intelligence

AOL and Time Warner (with the Internet History Podcast)

18 Sept 2017 22 published claims 2 attributable people

Speakers in the public record

Claim mix

evaluation 10belief 7observation 3uncertainty 2

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The useful parts, with receipts.

22 published records

02 / observation

Like in a time period when Amazon is down to like $5, because eBay’s business basically never dipped, so in retrospect, which we’ll get into, buying eBay was the way to go.

“Like in a time period when Amazon is down to like $5, because eBay’s business basically never dipped, so in retrospect, which we’ll get into, buying eBay was the way to go.”
Speaker
Not verified from transcript
Publisher
Acquired

03 / belief

As we have told you guys many times on this show, Ben and I are both huge fans, Brian, of your work. It’s awesome and this has been so much I think even more fun than last time having you on the show.

“As we have told you guys many times on this show, Ben and I are both huge fans, Brian, of your work. It’s awesome and this has been so much I think even more fun than last time having you on the show.”
Speaker
David Rosenthal
Publisher
Acquired

07 / uncertainty

Culturally, I don’t know how interesting this is but those AOL cowboys move in, they try to tell the Time Warner guys “Okay, we’re going to run this like a tech company now.

“Culturally, I don’t know how interesting this is but those AOL cowboys move in, they try to tell the Time Warner guys “Okay, we’re going to run this like a tech company now.”
Speaker
Not verified from transcript
Publisher
Acquired

12 / belief

I have not read it at all but it is the top of my list to read and so I think since that’s my sort of gig, is the history of technology and things like that, I’m eager to learn about the minds that shaped information technology and Claude Shannon.

“I have not read it at all but it is the top of my list to read and so I think since that’s my sort of gig, is the history of technology and things like that, I’m eager to learn about the minds that shaped information technology and Claude Shannon.”
Speaker
Not verified from transcript
Publisher
Acquired

14 / evaluation

Like it is incredible how the entire internet, everything that we know as sort of the open web and various different protocols and things on various different platforms are all just bundled within AOL and they were basically making all the revenue for that for a very long time before we started to unbundle it all into these separate services.

“Like it is incredible how the entire internet, everything that we know as sort of the open web and various different protocols and things on various different platforms are all just bundled within AOL and they were basically making all the revenue for that for a very long time before we started to unbundle it all into these separate services.”
Speaker
Ben Gilbert
Publisher
Acquired

17 / evaluation

Like, if you're buying Facebook ads now and it’s not in any of the new formats, you're not jumping on whatever the new flashy thing is, like you can basically, depending on your category, understand what your cost of customer acquisition is going to be. And if you're AOL and you do a very brilliant marketing move of putting these CDs at the checkout where no digital company and really no company is doing their distribution, like it’s in movie theaters, it’s in blockbusters, like all these unconventional places and you're giving away something, the benefit of AOL is 100 hours or 1000 hours for free, like there’s so much that they can give away for free because it’s the internet and it’s software and it’s reduced marginal cost relative to hard goods that it’s shocking to people.

“Like, if you're buying Facebook ads now and it’s not in any of the new formats, you're not jumping on whatever the new flashy thing is, like you can basically, depending on your category, understand what your cost of customer acquisition is going to be. And if you're AOL and you do a very brilliant marketing move of putting these CDs at the checkout where no digital company and really no company is doing their distribution, like it’s in movie theaters, it’s in blockbusters, like all these unconventional places and you're giving away something, the benefit of AOL is 100 hours or 1000 hours for free, like there’s so much that they can give away for free because it’s the internet and it’s software and it’s reduced marginal cost relative to hard goods that it’s shocking to people.”
Speaker
Ben Gilbert
Publisher
Acquired

18 / evaluation

I think like I’ve given and we may have to go back and revise at some point, but I’ve given YouTube a C because like I was worried about the opportunity cost of focusing on that for Google when it was a breakeven business.

“I think like I’ve given and we may have to go back and revise at some point, but I’ve given YouTube a C because like I was worried about the opportunity cost of focusing on that for Google when it was a breakeven business.”
Speaker
Ben Gilbert
Publisher
Acquired

20 / evaluation

To me, I would classify it as an “other” because I’m trying to wreck my brain here about any other deal we’ve covered on this show where the rationale for it has literally zero to do with the business.

“To me, I would classify it as an “other” because I’m trying to wreck my brain here about any other deal we’ve covered on this show where the rationale for it has literally zero to do with the business.”
Speaker
David Rosenthal
Publisher
Acquired

21 / evaluation

Brian, if I may be so bold as to voice what I think you would say, this is actually an “other” because it's not necessarily acquiring, if anything, it’s maybe acquiring a business line but it’s like acquiring stability and liquidity.

“Brian, if I may be so bold as to voice what I think you would say, this is actually an “other” because it's not necessarily acquiring, if anything, it’s maybe acquiring a business line but it’s like acquiring stability and liquidity.”
Speaker
Ben Gilbert
Publisher
Acquired

22 / evaluation

I think there’s like a tick-tock thing here where first, everybody is free and open about their content being aggregated because, I mean, if you just look at what Disney was doing for the longest time, they’re like, “well, we create content and it needs to be viewed everywhere because we’re horizontal.

“I think there’s like a tick-tock thing here where first, everybody is free and open about their content being aggregated because, I mean, if you just look at what Disney was doing for the longest time, they’re like, “well, we create content and it needs to be viewed everywhere because we’re horizontal.”
Speaker
Ben Gilbert
Publisher
Acquired
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