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Lenny's Podcast / episode intelligence

Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube)

20 Aug 2023 18 published claims 2 attributable people
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Speakers in the public record

Camille HearstLenny Rachitsky

Claim mix

belief 6preference 5recommendation 2commitment 2uncertainty 1observation 1evaluation 1

Evidence policy

Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

18 published records

02 / belief

I have this great manager in my experience at Hailo who turned me on to Marty Cagan who I since befriended and learned a ton from.

“I have this great manager in my experience at Hailo who turned me on to Marty Cagan who I since befriended and learned a ton from.”
Speaker
Camille Hearst
Publisher
Lenny's Podcast

04 / uncertainty

I've been watching Foundation which is also another series I've been excited to see, but it's like, I don't know what's going on.

“I've been watching Foundation which is also another series I've been excited to see, but it's like, I don't know what's going on.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

05 / belief

We sold our company the Airbnb and that's how it got to Airbnb and what I realized is you just need people who may buy you in the future to have you in their head when they have a problem so that they could be like, "Oh, Camille and her team could solve this problem for us.

“We sold our company the Airbnb and that's how it got to Airbnb and what I realized is you just need people who may buy you in the future to have you in their head when they have a problem so that they could be like, "Oh, Camille and her team could solve this problem for us.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

06 / belief

The way I think about it is that's if you have a store that's stuff on your shelves and you're not going to have a business if you don't have anything on the shelves.

“The way I think about it is that's if you have a store that's stuff on your shelves and you're not going to have a business if you don't have anything on the shelves.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

07 / belief

Sometimes, you're in a flow mode and you're producing a lot and then other times, you're in a drought spell and these things ebb and flow which is why I think companies like Patreon and Substack are really cool because what they try to do is smooth out that revenue and make it so an artist can actually have a predictable...

“Sometimes, you're in a flow mode and you're producing a lot and then other times, you're in a drought spell and these things ebb and flow which is why I think companies like Patreon and Substack are really cool because what they try to do is smooth out that revenue and make it so an artist can actually have a predictable...”
Speaker
Camille Hearst
Publisher
Lenny's Podcast

08 / belief

Every time, I'd see him around campus I'd wave high and I think he had no idea who I was but he would look at me confused and then wave back hello.

“Every time, I'd see him around campus I'd wave high and I think he had no idea who I was but he would look at me confused and then wave back hello.”
Speaker
Camille Hearst
Publisher
Lenny's Podcast

10 / preference

Oftentimes, if it's your brother-in-law who's a great cyclist and they say, "Buy this," you just buy it. You don't even care what the reviews say because you trust that person.

“Oftentimes, if it's your brother-in-law who's a great cyclist and they say, "Buy this," you just buy it. You don't even care what the reviews say because you trust that person.”
Speaker
Camille Hearst
Publisher
Lenny's Podcast

11 / preference

They need to grow an audience and they need to get paid so that they can make a living. And in some ways, I do think that growing an audience is more important because with that audience, it opens up opportunities in ways that you can monetize.

“They need to grow an audience and they need to get paid so that they can make a living. And in some ways, I do think that growing an audience is more important because with that audience, it opens up opportunities in ways that you can monetize.”
Speaker
Camille Hearst
Publisher
Lenny's Podcast

13 / commitment

[inaudible 00:57:16] and so I've been waiting to see what happens with Foundation because I just don't have that kind of commitment in me these days.

“[inaudible 00:57:16] and so I've been waiting to see what happens with Foundation because I just don't have that kind of commitment in me these days.”
Speaker
Camille Hearst
Publisher
Lenny's Podcast

14 / commitment

At YouTube, I accidentally ended up in creator. But where I started understanding deeply the dynamics of the marketplace was actually my experience and the one job I've had that not been in the creator or art or these big consumer platforms or creator economy which was at a startup called Hailo based out of London and at the time was a huge competitor to Uber and Lyft in the ride sharing and ride hailing space and I worked on the supply side making sure that there were enough cars to fuel the demand.

“At YouTube, I accidentally ended up in creator. But where I started understanding deeply the dynamics of the marketplace was actually my experience and the one job I've had that not been in the creator or art or these big consumer platforms or creator economy which was at a startup called Hailo based out of London and at the time was a huge competitor to Uber and Lyft in the ride sharing and ride hailing space and I worked on the supply side making sure that there were enough cars to fuel the demand.”
Speaker
Camille Hearst
Publisher
Lenny's Podcast

15 / recommendation

for a bit of time and my team's recently been working on making it more prominent, giving artists more ways to offer that merch in the form of a reward for fans. So things like an exclusive discount or an exclusive design or early access because you're a top listener on Spotify, really thinking about thank yous and rewards for your Spotify listenership and fandom.

“for a bit of time and my team's recently been working on making it more prominent, giving artists more ways to offer that merch in the form of a reward for fans. So things like an exclusive discount or an exclusive design or early access because you're a top listener on Spotify, really thinking about thank yous and rewards for your Spotify listenership and fandom.”
Speaker
Camille Hearst
Publisher
Lenny's Podcast

16 / preference

A lot of times, people go and they ask for a picture or an autograph but this idea of just introducing yourself, saying hello, and thanking someone for something that they've done that impacted you to something that's been a way that my parents have encouraged me to behave in the world and something that I saw them do and saw them model because probably, again, coming from my dad being a musician and being fans of other musicians that like a thing in music, the artist culture that talked to one another about how something you created influenced you or whatnot.

“A lot of times, people go and they ask for a picture or an autograph but this idea of just introducing yourself, saying hello, and thanking someone for something that they've done that impacted you to something that's been a way that my parents have encouraged me to behave in the world and something that I saw them do and saw them model because probably, again, coming from my dad being a musician and being fans of other musicians that like a thing in music, the artist culture that talked to one another about how something you created influenced you or whatnot.”
Speaker
Camille Hearst
Publisher
Lenny's Podcast

17 / observation

I do think we saw this a lot at Patreon and I think you see it especially with musicians and artists, this feeling that you want to give your fans everything that you create and you want to do it for free because you're so enamored with this idea that people really love you and want to support you and they're really responding to your creativity and everything that you're making, you don't want to charge them.

“I do think we saw this a lot at Patreon and I think you see it especially with musicians and artists, this feeling that you want to give your fans everything that you create and you want to do it for free because you're so enamored with this idea that people really love you and want to support you and they're really responding to your creativity and everything that you're making, you don't want to charge them.”
Speaker
Camille Hearst
Publisher
Lenny's Podcast

18 / evaluation

We would think months ahead of time, like what's the anchor story or what are the three key messages for the launch of iTunes 10 or whatever and we might have ideas for new features that would go in that. But because we had that moment in time, we knew well ahead we were planning for and you were working on the messaging and working on the consumer positioning again while in advance of anything actually being live or built.

“We would think months ahead of time, like what's the anchor story or what are the three key messages for the launch of iTunes 10 or whatever and we might have ideas for new features that would go in that. But because we had that moment in time, we knew well ahead we were planning for and you were working on the messaging and working on the consumer positioning again while in advance of anything actually being live or built.”
Speaker
Camille Hearst
Publisher
Lenny's Podcast
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