Evidence receipt / preference
Published · transcript-backedCamille Hearst: preference
20 Aug 2023 Lenny's Podcast Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube)
“Oftentimes, if it's your brother-in-law who's a great cyclist and they say, "Buy this," you just buy it. You don't even care what the reviews say because you trust that person.”
Source trail
Everything needed to verify it.
- Speaker
- Camille Hearst
- Attribution
- Verified speaker
- Claim type
- preference
- Recorded
- 20 Aug 2023
- Publisher
- Lenny's Podcast
Transcript context
…Yeah. The last piece is so... I totally see that all the time. If there's someone I super respect and they recommend something, I'm obviously going to value that recommendation highly. That's like we're influencing emerged from organically, right? People just, "Here's something you should check out," and then, "Oh, let's pay you to share things so that people try our product." That was the exact concept behind my startup, Kit. It was all about curating, finding people who are great recommenders for gear, having them curate that gear, and then you could follow the curators you love who wants to go look on Amazon and see reviews from people you've never heard of. Oftentimes, if it's your brother-in-law who's a great cyclist and they say, "Buy this," you just buy it. You don't even care what the reviews say because you trust that person. What happened with the startup and what did you learn from that experience?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.