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Published · transcript-backed

Camille Hearst: preference

20 Aug 2023 Lenny's Podcast Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube)

“They need to grow an audience and they need to get paid so that they can make a living. And in some ways, I do think that growing an audience is more important because with that audience, it opens up opportunities in ways that you can monetize.”

— Camille Hearst

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Everything needed to verify it.

Speaker
Camille Hearst
Attribution
Verified speaker
Claim type
preference
Recorded
20 Aug 2023
Publisher
Lenny's Podcast

Transcript context

…I want to come back actually to the creator economy stuff. I feel like you've worked in the creator economy longer than most anyone, and so I wanted to use our time to spend a little more time there. What about on the platform side? If someone were thinking about starting a company to cater to creators, to build a new platform maybe for creators to make a living, do you have any advice for them? Where do you think maybe there's opportunity? Where do you think it's like, "No, probably you don't want to spend time here?" I think with any company, solving a real problem is the most important thing. So creators have lots of challenges and things that can be solved. Some painful things are more acutely felt than others. I think at the core, every creator needs two things. They need to grow an audience and they need to get paid so that they can make a living. And in some ways, I do think that growing an audience is more important because with that audience, it opens up opportunities in ways that you can monetize. But there are all kinds of other things like we're talking about financing, health insurance, the list goes on, things we face as human beings, trying to be freelancers in the world often apply equally to people who are creative for a living. And then there are unique things about the creator space like the spurts of energy, the spurts of creative flow that maybe don't apply in a salary job or an hourly job. So there are lots of problems out there still to be solved for creators. I don't think that this space is nearly solved, done, stick a fork in it. So my advice would be to look at the problems that exist and pick a real one and go for it. Wise advice. Have you seen this podcaster, Bobbi, I forget her last name, she rocketed up to the fourth biggest podcast in America with a few episodes of her podcast, she interviews Drake and a few comedians. Have you seen this person?…

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