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Lenny's Podcast / episode intelligence

Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)

15 Jun 2023 22 published claims 2 attributable people
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Speakers in the public record

Luc LevesqueLenny Rachitsky

Claim mix

belief 7recommendation 6uncertainty 2evaluation 2preference 2commitment 1observation 1prediction 1

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Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

22 published records

01 / recommendation

Recommends Spark. Recommends Smart Brevity.

“So there's one that I've already mentioned, which is Spark. It's the neuroscience of exercise. That's a great book. It's not one of these exercise to stay fit and to live longer. This is really about, frankly, if you exercise and do it in a specific way, they have a kind of blueprint they lay out, it's good for just cognition and kind of horsepower and performance. So that's been a really important one and has been a big part of me building on my morning routine. The second one is when I picked up I think about a year ago or six months, and I recommended it, gee, I don't know, at least to a couple hundred people now because I recommended it to my team. It's called Smart Brevity. Have you heard of this one?”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

02 / belief

From being a dad and then thinking about how to be better there, I realized about six months ago that I've never actually asked for feedback on how I'm doing.

“From being a dad and then thinking about how to be better there, I realized about six months ago that I've never actually asked for feedback on how I'm doing.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

04 / belief

The strategy was very much a draft at that point, but I think what it highlights is something that Facebook does really, really well, which you get very quickly when you join Facebook and it's why they're such an execution machine and can build a lot of great product.

“The strategy was very much a draft at that point, but I think what it highlights is something that Facebook does really, really well, which you get very quickly when you join Facebook and it's why they're such an execution machine and can build a lot of great product.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

07 / belief

The companies that truly focus on that are the ones that break through and really make a lot of progress towards the mission. So that seems obvious I think when I say it out loud, but being in that culture and having it really ingrained in everything you do whether it's performance reviews or strategies or these reviews with the executive team, it all gravitates around impact.

“The companies that truly focus on that are the ones that break through and really make a lot of progress towards the mission. So that seems obvious I think when I say it out loud, but being in that culture and having it really ingrained in everything you do whether it's performance reviews or strategies or these reviews with the executive team, it all gravitates around impact.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

08 / observation

Generally, it takes a long time when you have to build new content. So the way to think about Google is it is going to take your content, it's going to show it to its users, people that are searching, and it's going to determine which piece of content is the best to ranked highly.

“Generally, it takes a long time when you have to build new content. So the way to think about Google is it is going to take your content, it's going to show it to its users, people that are searching, and it's going to determine which piece of content is the best to ranked highly.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

12 / uncertainty

There would be nothing worse than putting your heart and soul having impact and then waiting, I don't know, a couple years and then your equity expires.

“There would be nothing worse than putting your heart and soul having impact and then waiting, I don't know, a couple years and then your equity expires.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

13 / recommendation

I would say your preference should always be to have somebody in-house. I'll start there because you want to have that as part of the culture.

“I would say your preference should always be to have somebody in-house. I'll start there because you want to have that as part of the culture.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

14 / evaluation

Well, I think you reach a point in your career where you realize that hiring is the skill you now need to become world-class at because you're not no longer doing the work yourself.

“Well, I think you reach a point in your career where you realize that hiring is the skill you now need to become world-class at because you're not no longer doing the work yourself.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

15 / evaluation

You could argue it applies even more because the right growth advisor can have literally company changing impact where they're either building or helping to ideate or helping to implement a growth loop that literally changes the company.

“You could argue it applies even more because the right growth advisor can have literally company changing impact where they're either building or helping to ideate or helping to implement a growth loop that literally changes the company.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

16 / recommendation

I would say if you're an early product that the world's never seen, it's a brand new thing, there might be some creation, some demand creation you need to do, but most of the time there's existing demand in Google where you can harvest demand or there's queries that are related to your topic that you can start ranking for to start building brand awareness.

“I would say if you're an early product that the world's never seen, it's a brand new thing, there might be some creation, some demand creation you need to do, but most of the time there's existing demand in Google where you can harvest demand or there's queries that are related to your topic that you can start ranking for to start building brand awareness.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

17 / recommendation

It's an easy ask to make and something that if you have that person in your network or that worked with you that you can leverage for. But I haven't seen that too often where founders kind of take advantage of people they know or existing growth advisors to help recruit and vet talent because it can be quite hard if you don't know the growth space to know if somebody's good or not.

“It's an easy ask to make and something that if you have that person in your network or that worked with you that you can leverage for. But I haven't seen that too often where founders kind of take advantage of people they know or existing growth advisors to help recruit and vet talent because it can be quite hard if you don't know the growth space to know if somebody's good or not.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

18 / preference

That can happen when you are advising companies because you're able to share a very quickly insights. But one way to drive alignment is not everybody can do this, not all advisors do it this way, but I personally love just when I do these, which is not that frequent, just purely doing equity because I love the alignment in outcomes where the founder will be successful and you will be successful.

“That can happen when you are advising companies because you're able to share a very quickly insights. But one way to drive alignment is not everybody can do this, not all advisors do it this way, but I personally love just when I do these, which is not that frequent, just purely doing equity because I love the alignment in outcomes where the founder will be successful and you will be successful.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

19 / prediction

I'm really surprised why more people don't do it because I think especially now that everybody's remote and we're working from home, or most people are, it's more valued than ever.

“I'm really surprised why more people don't do it because I think especially now that everybody's remote and we're working from home, or most people are, it's more valued than ever.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

21 / recommendation

Andrea had ended up meeting with many of the executives at Facebook and really talking through what was holding us back, why we couldn't come, potential options and ideas for how we could come down. But involving somebody's spouse and family I think is a really good idea because it's a very personal decision to change company.

“Andrea had ended up meeting with many of the executives at Facebook and really talking through what was holding us back, why we couldn't come, potential options and ideas for how we could come down. But involving somebody's spouse and family I think is a really good idea because it's a very personal decision to change company.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast

22 / recommendation

If you do start growing your product early because you need that signal from people actually using it beyond just focus groups and friends or small numbers of people, try to do it off the grid in smaller markets that you can get kind of contain the growth and get what you're really trying to get, which is that signal on is it working or not.

“If you do start growing your product early because you need that signal from people actually using it beyond just focus groups and friends or small numbers of people, try to do it off the grid in smaller markets that you can get kind of contain the growth and get what you're really trying to get, which is that signal on is it working or not.”
Speaker
Luc Levesque
Publisher
Lenny's Podcast
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