Luc Levesque: observation

Transcript context

…Awesome. And then the other kind of common issue with SEOs, it takes a long time to show impact. Do you have just a rule of thumb of just give them this much time to see if they can make an impact? I'd say a few things. I'd say if you already have content and pages that are pretty good and getting a decent amount of traffic, it doesn't necessarily have to take a long time. So that would be my first reaction. It can take a long time. Generally, it takes a long time when you have to build new content. So the way to think about Google is it is going to take your content, it's going to show it to its users, people that are searching, and it's going to determine which piece of content is the best to ranked highly. It's not just about little tricks and links and keyword ratios. Those days are over. Those do matter, but it's not purely about that. And if you have a new piece of content, it takes time for Google to build enough trust to say, "Okay, I'm going to start showing this to users now" and then start collecting user feedback and then rank it appropriately. That can take some time. But if you have existing pages that are ranking eight and they're already on the first page, it doesn't always happen. But I've certainly seen it, in fact more common than not that you could have sometimes hundreds of percentages of lift very quickly. And it depends what you're starting with, is probably the right way to think about it. So if I'm trying to summarize it, I would say 12 months is probably max. If you can't see impact in 12 months, there's something wrong. If you have existing content, it could happen pretty early. It could happen on day one. Actually I've seen that happen. If you have to build new parts of the site, it can take months. I've seen that happen in companies I've worked with where I think it would be like a quarter, we had to wait till we saw a big lift. So it's somewhere between three to 12 months. Awesome. That's really helpful. Okay, so final topic/final question. You've had a truly incredible career. You've worked with incredible companies, incredible leaders. I'm looking at your site here in a site window and you're like, here's a picture of you and Zuck. Here's a picture of you and Toby from Shopify, and there's more. I'm curious what you believe has been key to your success and your career success that you suggest listeners who want to have some measure of similar success do.…

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