recommends / book
“Actually, the one that I recommend the most is Demand-Side Sales 101 and it's funny because it's like sales.”
Evidence index / named items
Books, apps, and tools people actually name.
Compare how many distinct people recommended, used, liked, owned, built, or avoided the same item—then inspect every transcript excerpt behind the count.
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book / evidence rows
Demand Side Sales
built / book
“And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy.”
recommends / book
“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to help them buy? And ultimately it has the entire method around it kind of frame for product and for founders.”