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Yuriy Timen

Published podcast speaker

Claims
17
Episodes
1
Shows
1
Named items
1

Books, apps, and tools

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book / uses

The Splendid and the Vile

“Ooh, that's something that I think is very wrong to recency bias, right? It's like, what are some of the books you've read recently that you've enjoyed? But I would say there are a couple of books that stuck with me over the years. I think on the business side, where on the business side productivity side, it's a book called Essentialism. I forget the author's name. I think his last name is McKeown or something. And it's basically the book about cutting out the noise and finding a singular focus and doing that really well. It's a book that was a game changer for me at Grammarly being sort of new in my career, having really aggressive goals, not being scared to say no. Taking on a lot, just feel it thinking like, "Well, I'm only working 12 hours a day. There's 12 more left. I can do it." And then when you end up stepping into a leadership role, which happened for me, I mean, that happened prior to grounded, but really I was able to grow into that role at Grammarly. That book was incredible and I used it a lot. I pretty much got copies for everybody on the team, like 40 plus people. So that is a book I swear by. I read a lot outside of work and business. So I don't know if it's appropriate, but I'll say that. It's Frankl's, A Man's Search for Meaning is just a remarkable memoir on perseverance and I think that biggest takeaway is you can't control what's happening around you, but you can control your reaction to it. And then I'd say the book that I read recently, because I was very affected by the Russia invasion of Ukraine. I'm originally from Ukraine. I believe you are as well. So it hit very close to home and there have been a lot of references drawn between the President's Zelensky and his response in the war and Winston Churchill's response in 1941 when Hitler started marching through Europe. And so I read a book called I think The Splendid and the Vile by Eric Larson.”

Lenny's Podcast · 1 Sept 2022

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What Yuriy said.

3 transcript-backed records

01 / prediction

There was no way to adjust budget in quarter because you weren't getting the data feedback loop that frequently. But media mix modeling is now making a comeback because there are so many offline channels that are part of folks channel portfolio today and that plus a lot of the online channels are becoming less trackable like Meta for instance, with the iOS 14 shift.

“There was no way to adjust budget in quarter because you weren't getting the data feedback loop that frequently. But media mix modeling is now making a comeback because there are so many offline channels that are part of folks channel portfolio today and that plus a lot of the online channels are becoming less trackable like Meta for instance, with the iOS 14 shift.”
Speaker
Yuriy Timen
Publisher
Lenny's Podcast

02 / prediction

Even then it's going to be a small trickle that compounds over time, if you're successful or you may spend three to six months leaning into an SEO strategy and then realize that it's not going to back out typically at least in historically a company probably isn't like Series B before it starts feeling like it passed a luxury of making these kind of medium to long term investments. But I think that's shifting right now, but that's maybe a topic for later or even for another bot but a lot of the strategies that I think we're reserved for Series B are trickling down to Series A companies because they have to diversify way for pay, but maybe more on that later.

“Even then it's going to be a small trickle that compounds over time, if you're successful or you may spend three to six months leaning into an SEO strategy and then realize that it's not going to back out typically at least in historically a company probably isn't like Series B before it starts feeling like it passed a luxury of making these kind of medium to long term investments. But I think that's shifting right now, but that's maybe a topic for later or even for another bot but a lot of the strategies that I think we're reserved for Series B are trickling down to Series A companies because they have to diversify way for pay, but maybe more on that later.”
Speaker
Yuriy Timen
Publisher
Lenny's Podcast

03 / prediction

I think in the short term paid acquisition and just paid media dollars are contracted and we're seeing it already with Metas advertising revenue, Snaps advertising revenue.

“I think in the short term paid acquisition and just paid media dollars are contracted and we're seeing it already with Metas advertising revenue, Snaps advertising revenue.”
Speaker
Yuriy Timen
Publisher
Lenny's Podcast
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