Yuriy Timen: prediction

Transcript context

…So I guess my big question is paid still lucrative and a good path for many companies is like 50% of the time less effective. How do you see that shifting recently? And how should people think about paid in the consumer subscription startup? Well, I think in the short term, let's break it down into phases. I think in the short term paid acquisition and just paid media dollars are contracted and we're seeing it already with Metas advertising revenue, Snaps advertising revenue. There's clearly a global contraction happening to paid media budgets. A big part of it is because all of a sudden the definition of efficient acquisition and good payback windows is shifting. So before for a consumer subscription company, 12 month payback was decent. Now it's like, you better pay back your paid media in six months or less. That's the sentiment. So the thought is reaction is like anything that's more than six months we're well board of six months, we're cutting that and so there's that. Then there is just less tolerance for ambiguity and attribution when the sentiment is like, "Let's grow at [inaudible 00:25:38]. Grow at all costs." If you can't attribute things perfectly, that's okay. Now it's like, especially with venture back companies, you have to have two plus years of runway, managers burn a lot more diligently now. And so whatever you can't attribute to sales sue like, "That shits got to go." I don't know if we can curse on the pod or not. Only available-…

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