Yuriy Timen: prediction

Transcript context

…Awesome. So if you have network effects, AKA if the product becomes more useful with more people or there's amazing word of mouth already, or there's collaboration, probably a good sign that you could lean into virality or maybe referrals. What about SEO? Oh, that's a good one. It's a very timely question because I actually in a process of helping a couple of my companies figure out if it's the right time to invest in SEO. So I've been sort of a forefront of taking exploratory meetings with agencies and SEO consultants and things like that. I mean, I would say the first thing to figure... I mean, there are a couple of pillars, because obviously we all know that SEO has a different return horizon than say paid acquisition. It's longer out. It's maybe six months is the earliest you can see results. Even then it's going to be a small trickle that compounds over time, if you're successful or you may spend three to six months leaning into an SEO strategy and then realize that it's not going to back out typically at least in historically a company probably isn't like Series B before it starts feeling like it passed a luxury of making these kind of medium to long term investments. But I think that's shifting right now, but that's maybe a topic for later or even for another bot but a lot of the strategies that I think we're reserved for Series B are trickling down to Series A companies because they have to diversify way for pay, but maybe more on that later. So I think with SEO, it's like the first pillar I would say is, do you have a unique angle when you take a look at the SEO landscape today, you look at editorial, the landscape, which is to how to searches and who are the players there and what kind of information is being offered? Do you have something unique to contribute to that conversation? Another thing if I have to do an audit checklist, another thing is, do you have a unique programmatic angle, right? For instance, Canva did dealt with templates. Who else is programmatic? CWELL, Redfit, obviously all the real estate, right? That's really strong- Saint Pier.…

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