book / recommends
The Design of Everyday Things
“I think the one book that I recommend the most is The Design of Everyday Things by Don Norman.”
Public evidence record
Published podcast speaker
Books, apps, and tools
book / recommends
“I think the one book that I recommend the most is The Design of Everyday Things by Don Norman.”
app / uses
“We use Linear every single day to write software and do our own work, so we have that kind of advantage and then once we feel like it's good enough, we'll put it into some beta customer group, and again, as early as we can in the process.”
Claim ledger
9 transcript-backed records
01 / evaluation
“You're calculating cost of acquisition and all that stuff probably comes equipped with a tool because those are the right practices to do when you're doing this sort of marketing exercise. And whether you knew about it before or you learned it from the tool, like as a buyer for this kind of product, what I'm doing is I'm saying like, "Hey, I'm going to bring in this baseline level of marketing competency into my organization, that this is the worst we can do is whatever the tool defaults are.”
02 / evaluation
“I think a trap that a lot of times PMs will fall into is they'll make something, and they'll make some choices in it because maybe it's beautiful or it's elegant, but they don't go the step of like, "Is reality also beautiful and elegant?”
03 / evaluation
“Capacity planning is a thing that's been sitting in our backlog, and it's something that we see managers struggle with all the time, which is like I have a limited amount of personnel and resources, and I need to deploy them in such a way where we can theoretically accomplish our roadmap, but also we don't get blocked by some bottleneck that we don't end up blocking all of the projects because this one engineer is stuck on some info thing, and that's a thing people struggle with all the time.”
04 / evaluation
“I'm just making modifications in place. So, we made this very specific choice of on a brand new issue, we will interrupt you, and then on an existing draft that you're messing around with, we're just going to auto save everything and someone doing a analysis.”
05 / evaluation
“There's a lot of project management tools, and I think the more competitive your industry is, the more the low-hanging goal-oriented stuff is already picked because every PM from every one of these companies has been asking like, "Well, what's your goal?”
06 / evaluation
“It's doing deep surgery. They have to redo all of their internal processes and the way they manage inventory and all this kind of stuff, but they're willing to do it because they know that this is a battle-tested way of making sure that you're actually doing good management of resources.”
07 / evaluation
“" I was like, "Why is this labeled Bible Study Kit?" And it was literally just the pen in four different colors, and it was because the thing doesn't bleed through pages.”
08 / evaluation
“" This is the question that we're going to get. So, we hear it quite a lot, and it's very sensible for them to ask it because they see history being littered with the corpses of startups trying to compete in this space and not making it, and I think when we examine this problem, we look at, "Well, what kind of feature requests can we debate and what kind of feature requests do we absolutely have to say no to?”
09 / evaluation
“Because if we take on too much of the problem, then we'll end up overpromising and not being able to deliver on it.”