other / uses
GACCS
“The other thing that I think we did well from a marketing perspective is another newsletter that I have is this framework that I use called the GACCS or the GACCS.”
Public evidence record
Emily Kramer
Published podcast speaker
- Claims
- 9
- Episodes
- 1
- Shows
- 1
- Named items
- 2
Books, apps, and tools
The evidenced stack.
book / likes
Purple Cow
“I like the classic marketing book, maybe because I think if they're not a classic and they're recency based, marketing changes so fast, like most things in startups and technology. It changes so fast that I like the things that have stood the test of time. And those are things like The Tipping Point and Crossing The Chasm. And I like Seth Godin's Purple Cow, which is just having something that makes you stand out. So those are the classic marketing books and I think every marketer or some of them should have read at some point. I think April Dunford's Obviously Awesome is sort of becoming one of those books that every marketer should have read on positioning. It's really helpful even if you're not a product marketer doing positioning, I think it's really helpful. And then the book I read most recently is not related to marketing at all. I read is my partner's favorite book and she was always like, I don't think you're going to like this book, I don't think you'll like it, but it's her favorite book. And it's All The Light We Cannot See about World War II which is of a depressing topic giving all of the tumultuousness in the world. But I thought it was just a very beautifully written book. And when you read a lot of business writing a lot, it's kind of nice to step back and just read really beautiful pros on a really heavy topic that isn't just startup marketing. So it was kind of fun to go back and read sort of a older book that was really beautifully written. Next one, Lenny.”
Claim ledger
What Emily said.
1 transcript-backed record
01 / preference
I like the classic marketing book, maybe because I think if they're not a classic and they're recency based, marketing changes so fast, like most things in startups and technology.
“I like the classic marketing book, maybe because I think if they're not a classic and they're recency based, marketing changes so fast, like most things in startups and technology.”
- Speaker
- Emily Kramer
- Publisher
- Lenny's Podcast