Likes Purple Cow.

Transcript context

…So I'm just going to ask you five questions real quick. Whatever comes to mind, let me know. First question, what are two or three books that you've recommended most to people? I like the classic marketing book, maybe because I think if they're not a classic and they're recency based, marketing changes so fast, like most things in startups and technology. It changes so fast that I like the things that have stood the test of time. And those are things like The Tipping Point and Crossing The Chasm. And I like Seth Godin's Purple Cow, which is just having something that makes you stand out. So those are the classic marketing books and I think every marketer or some of them should have read at some point. I think April Dunford's Obviously Awesome is sort of becoming one of those books that every marketer should have read on positioning. It's really helpful even if you're not a product marketer doing positioning, I think it's really helpful. And then the book I read most recently is not related to marketing at all. I read is my partner's favorite book and she was always like, I don't think you're going to like this book, I don't think you'll like it, but it's her favorite book. And it's All The Light We Cannot See about World War II which is of a depressing topic giving all of the tumultuousness in the world. But I thought it was just a very beautifully written book. And when you read a lot of business writing a lot, it's kind of nice to step back and just read really beautiful pros on a really heavy topic that isn't just startup marketing. So it was kind of fun to go back and read sort of a older book that was really beautifully written. Next one, Lenny. Next question, okay. What's a favorite podcast for you?…

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