other / uses
GACCS
“The other thing that I think we did well from a marketing perspective is another newsletter that I have is this framework that I use called the GACCS or the GACCS.”
Public evidence record
Emily Kramer
Published podcast speaker
- Claims
- 9
- Episodes
- 1
- Shows
- 1
- Named items
- 2
Books, apps, and tools
The evidenced stack.
book / likes
Purple Cow
“I like the classic marketing book, maybe because I think if they're not a classic and they're recency based, marketing changes so fast, like most things in startups and technology. It changes so fast that I like the things that have stood the test of time. And those are things like The Tipping Point and Crossing The Chasm. And I like Seth Godin's Purple Cow, which is just having something that makes you stand out. So those are the classic marketing books and I think every marketer or some of them should have read at some point. I think April Dunford's Obviously Awesome is sort of becoming one of those books that every marketer should have read on positioning. It's really helpful even if you're not a product marketer doing positioning, I think it's really helpful. And then the book I read most recently is not related to marketing at all. I read is my partner's favorite book and she was always like, I don't think you're going to like this book, I don't think you'll like it, but it's her favorite book. And it's All The Light We Cannot See about World War II which is of a depressing topic giving all of the tumultuousness in the world. But I thought it was just a very beautifully written book. And when you read a lot of business writing a lot, it's kind of nice to step back and just read really beautiful pros on a really heavy topic that isn't just startup marketing. So it was kind of fun to go back and read sort of a older book that was really beautifully written. Next one, Lenny.”
Claim ledger
What Emily said.
2 transcript-backed records
01 / evaluation
I mean, everyone wants the other team to be doing something a little bit differently and that's always going to be the case. And those tensions in some cases are good because that's why you have the benefit of having different teams and different perspectives.
“I mean, everyone wants the other team to be doing something a little bit differently and that's always going to be the case. And those tensions in some cases are good because that's why you have the benefit of having different teams and different perspectives.”
- Speaker
- Emily Kramer
- Publisher
- Lenny's Podcast
02 / evaluation
Because again, I can throw a bunch of people into a funnel stage but they don't convert to the next one, it might not be helping anything. So their focus on conversion not just at the stage of the funnel that they own, but throughout the entire funnel, I think also is a good indicator on if they're being successful as marketers or not.
“Because again, I can throw a bunch of people into a funnel stage but they don't convert to the next one, it might not be helping anything. So their focus on conversion not just at the stage of the funnel that they own, but throughout the entire funnel, I think also is a good indicator on if they're being successful as marketers or not.”
- Speaker
- Emily Kramer
- Publisher
- Lenny's Podcast