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Ben Williams

Published podcast speaker

Claims
15
Episodes
1
Shows
1
Named items
1

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book / recommends

"How to Measure Anything"

“I have been dreading this question as there are too many. So I'm pick a couple that I've enjoyed reading in recent months. So for product and growth geeks like me, or in fact anyone with more than a passing interest in data, I'll recommend "How to Measure Anything" by Douglas Hubbard. Second up, you had Marty Cagan and he mentioned the book "Sprint" by Jake Knapp and John Zeratsky and I love that book, but personally their "Make Time" book. It was something that radically changed my relationship with information and I recommend that to all time staff, product people out there. And for number three, I'm going to say, "This is How They Tell Me the World Ends" by Nicole Perlroth, which gives an amazing view into the world of digital espionage.”

Lenny's Podcast · 6 Nov 2022

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What Ben said.

2 transcript-backed records

01 / commitment

If we're going to run an experiment on that surface, we need to make sure that everything in that experiment plan is watertight, especially from a scheduling perspective because the last thing we want is a week and a half into an experiment for some change to happen within that surface from the product team unaware that an experiment's happening and completely invalidate the experiment.

“If we're going to run an experiment on that surface, we need to make sure that everything in that experiment plan is watertight, especially from a scheduling perspective because the last thing we want is a week and a half into an experiment for some change to happen within that surface from the product team unaware that an experiment's happening and completely invalidate the experiment.”
Speaker
Ben Williams
Publisher
Lenny's Podcast

02 / commitment

At the beginning we just focused on acquisition and activation, intentionally deferring any investment into specific monetization initiatives around the self-serve revenue channel until we felt confident that A, we'd built the necessary growth muscles to scale, and B, we'd figured out some of the more pressing issues that were present earlier in the user journey. It was important that we felt really confident about our ability to effectively connect developers to Snyk's value in such a way that introducing and optimizing a self-serve revenue channel would make sense.

“At the beginning we just focused on acquisition and activation, intentionally deferring any investment into specific monetization initiatives around the self-serve revenue channel until we felt confident that A, we'd built the necessary growth muscles to scale, and B, we'd figured out some of the more pressing issues that were present earlier in the user journey. It was important that we felt really confident about our ability to effectively connect developers to Snyk's value in such a way that introducing and optimizing a self-serve revenue channel would make sense.”
Speaker
Ben Williams
Publisher
Lenny's Podcast
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