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Zapier’s Secrets to Product Market Fit with Wade Foster (Co-founder and CEO of Zapier)

30 Nov 2023 5 published claims 0 attributable people
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evaluation 4prediction 1

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5 published records

01 / prediction

gain into an API request that like runs in a very deterministic way do you foresee this workflow this kind of automation with gpts chat based interfaces AI native interfaces do you have any guesses or predictions and how that's going to kind of evolve over time I think we're going to just see a lot of innovation happening in um the application layer over the course of the next year um you know chat has been I I think everybody's like gotten really excited about chat and particular and I definitely think you're going to see a lot of products have a chat co-pilot type experience for every single application that you might use on the internet you'll probably have a chat thing that's sort of helping you interact with it but I do think that a place that is underexplored right now is non- chat interfaces like chat is not I think the ultimate interface for every experience there's probably some experiences that are quite incredible for for chat and you know chat GPT is obviously one that I think we've all probably used and uh found the the benefits of it but there's other experiences where you might say hey that this isn't actually the Beall and IND all and that's the area that I think is

“gain into an API request that like runs in a very deterministic way do you foresee this workflow this kind of automation with gpts chat based interfaces AI native interfaces do you have any guesses or predictions and how that's going to kind of evolve over time I think we're going to just see a lot of innovation happening in um the application layer over the course of the next year um you know chat has been I I think everybody's like gotten really excited about chat and particular and I definitely think you're going to see a lot of products have a chat co-pilot type experience for every single application that you might use on the internet you'll probably have a chat thing that's sort of helping you interact with it but I do think that a place that is underexplored right now is non- chat interfaces like chat is not I think the ultimate interface for every experience there's probably some experiences that are quite incredible for for chat and you know chat GPT is obviously one that I think we've all probably used and uh found the the benefits of it but there's other experiences where you might say hey that this isn't actually the Beall and IND all and that's the area that I think is”
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The Peel

02 / evaluation

think about like product Market fit they think of it as like an ordering thing where it's like oh first we need to make the product and we're going to make this product that works this really well and then oh the product's great we've got a great product now we got to go figure out like how to go market this thing and then they're now they're trying to like bolted on and it turns out like I actually think product Market fit is actually one thing it's not a sequence of things you want your product and your goto Market to be sort of one fluid motion um and the best plg companies like this is how it works it's like sort of intertwined in the same way and that's why I'm always like you know I have Founders come up to where they're struggling it's like I've got a great product like the product's not the problem like I got to go figure out how to get distribution for this thing and I'm kind of like well are you sure like are you sure you've got a great product like because I'm hearing is like I actually kind of don't think you have a great like a product maybe maybe it's a Well engineered product or a well-designed product that that absolutely could be true but is it a product that anyon

“think about like product Market fit they think of it as like an ordering thing where it's like oh first we need to make the product and we're going to make this product that works this really well and then oh the product's great we've got a great product now we got to go figure out like how to go market this thing and then they're now they're trying to like bolted on and it turns out like I actually think product Market fit is actually one thing it's not a sequence of things you want your product and your goto Market to be sort of one fluid motion um and the best plg companies like this is how it works it's like sort of intertwined in the same way and that's why I'm always like you know I have Founders come up to where they're struggling it's like I've got a great product like the product's not the problem like I got to go figure out how to get distribution for this thing and I'm kind of like well are you sure like are you sure you've got a great product like because I'm hearing is like I actually kind of don't think you have a great like a product maybe maybe it's a Well engineered product or a well-designed product that that absolutely could be true but is it a product that anyon”
Speaker
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The Peel

03 / evaluation

a lot of folks do this right this is how Yelp works this is how Thumbtack works like most marketplaces work this way you know Airbnb and the like sort of have the same Dynamic where they're targeting these longtail keywords I think if you were to try and do it in any of those spaces I named like if you were trying to compete with zappier or compete with Yelp or compete with air Airbnb or compete with any of these folks you're going to have a tough time because those keyword categories are so crowded at this point in time whereas you know 10 years ago when we were doing this the keyword categories were not crowded at all there was nothing there like you you go search for the stuff you would find like these P Pace bin links and you know uh like really bad API documentation and all that sort of stuff versus if you do these searches today you see zapier and zapier lookalikes um all over the place that are sort of running this Playbook and so it's just really tough to do it in this particular space but if you have an idea IDE that is and you go do searches and you see that like hey there's nothing sort of in here like I actually do think it could work quite well um in in other categorie

“a lot of folks do this right this is how Yelp works this is how Thumbtack works like most marketplaces work this way you know Airbnb and the like sort of have the same Dynamic where they're targeting these longtail keywords I think if you were to try and do it in any of those spaces I named like if you were trying to compete with zappier or compete with Yelp or compete with air Airbnb or compete with any of these folks you're going to have a tough time because those keyword categories are so crowded at this point in time whereas you know 10 years ago when we were doing this the keyword categories were not crowded at all there was nothing there like you you go search for the stuff you would find like these P Pace bin links and you know uh like really bad API documentation and all that sort of stuff versus if you do these searches today you see zapier and zapier lookalikes um all over the place that are sort of running this Playbook and so it's just really tough to do it in this particular space but if you have an idea IDE that is and you go do searches and you see that like hey there's nothing sort of in here like I actually do think it could work quite well um in in other categorie”
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The Peel

04 / evaluation

perience contextualized and so you really have to if you really want to understand the advice you have to understand what the situation of that company was and then if your situation doesn't look like their situation that advice probably isn't as good or as relevant in some ways and so we spend a lot of time just going through the idea maze on this and then out the other side is that's where Innovation is that's where problem solving is and you're just trying to say like okay this is what we think is interesting this is what we think novel and that's probably why it looks like we're zagging is because we're just trying to do something that we think is helping our customers that they haven't in a way that they haven't help been helped before versus just trying to do something that like somebody's already done before if they've already done it it's like why why should we waste our time they got something good let's go do something that we think moves the ball down the field a little bit another question I really wanted to get into you have talked about hiring a CEO coach you said that was really helpful the thing that I thought was really interesting that you said was you've really s

“perience contextualized and so you really have to if you really want to understand the advice you have to understand what the situation of that company was and then if your situation doesn't look like their situation that advice probably isn't as good or as relevant in some ways and so we spend a lot of time just going through the idea maze on this and then out the other side is that's where Innovation is that's where problem solving is and you're just trying to say like okay this is what we think is interesting this is what we think novel and that's probably why it looks like we're zagging is because we're just trying to do something that we think is helping our customers that they haven't in a way that they haven't help been helped before versus just trying to do something that like somebody's already done before if they've already done it it's like why why should we waste our time they got something good let's go do something that we think moves the ball down the field a little bit another question I really wanted to get into you have talked about hiring a CEO coach you said that was really helpful the thing that I thought was really interesting that you said was you've really s”
Speaker
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Publisher
The Peel

05 / evaluation

at the time and uh I sat down and just said like okay well like let me help you set it up and so we went through setting up this app step by step and as I'm like watching him use the product I'm just sort of like trying to hide the horror in my face um because he's struggling and he's struggling not because this is a a dumb person he's struggling because like the stuff we made was just bad he was setting up a wofu wofu was this uh for form Sofer it's still Reas popular he wanted to take folks from his contact form so in the UI you had to select which contact like which form do you want to use and when you click that drop down instead of showing a list of here are all the forms that are in your woo account it didn't show the name it showed the ID numbers of these these forms and so he's looking at it and he's like I don't know which form goes with which so I'm like oh here let me help let's go to woo and in the URL you can actually find the ID and then so you can match it up to this so like that's the level like the first version of zapier was just like pretty janky honestly and uh anyway we get so we go through this whole process he turns his zap on and then we go to test it and we

“at the time and uh I sat down and just said like okay well like let me help you set it up and so we went through setting up this app step by step and as I'm like watching him use the product I'm just sort of like trying to hide the horror in my face um because he's struggling and he's struggling not because this is a a dumb person he's struggling because like the stuff we made was just bad he was setting up a wofu wofu was this uh for form Sofer it's still Reas popular he wanted to take folks from his contact form so in the UI you had to select which contact like which form do you want to use and when you click that drop down instead of showing a list of here are all the forms that are in your woo account it didn't show the name it showed the ID numbers of these these forms and so he's looking at it and he's like I don't know which form goes with which so I'm like oh here let me help let's go to woo and in the URL you can actually find the ID and then so you can match it up to this so like that's the level like the first version of zapier was just like pretty janky honestly and uh anyway we get so we go through this whole process he turns his zap on and then we go to test it and we”
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The Peel
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