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Lenny's Podcast / episode intelligence

Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze)

9 Jun 2024 24 published claims 2 attributable people
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Speakers in the public record

Uri LevineLenny Rachitsky

Claim mix

evaluation 6belief 5commitment 4uncertainty 3prediction 3recommendation 2preference 1

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Every row below preserves an exact excerpt. Identified speakers are linked; unresolved voices are labeled and excluded from people counts.

Claim ledger

The useful parts, with receipts.

24 published records

01 / recommendation

Recommends Atomic Habits.

“Mark Randolph of Netflix. That Will Never Work, right? And by the way, it's funny. Mark Randolph wrote endorsement to my book and I reached out to him because I read someplace that he's answering all of his emails, and I reached, I sent him an email and said, "Look, we have at least three things in common. Number one, I do answer all of my emails as well. Number two, I'm using your product, you are using mine. And number three, I heard more time that will never work than you did." And I think that understanding this journey is really, really important, so this is definitely a book that I would recommend. Atomic Habits. Getting habits and improving them, measuring and improving, is really, really important.”
Speaker
Uri Levine
Publisher
Lenny's Podcast

04 / belief

If up until now the product development group was the only things that matters, all of a sudden we think about marketing now because we are now in the go-to-market phase that this is the most important thing of the company.

“If up until now the product development group was the only things that matters, all of a sudden we think about marketing now because we are now in the go-to-market phase that this is the most important thing of the company.”
Speaker
Uri Levine
Publisher
Lenny's Podcast

05 / commitment

Anything that I will tell you that we are still doing the same way that our parents did is probably something that we need to revisit.

“Anything that I will tell you that we are still doing the same way that our parents did is probably something that we need to revisit.”
Speaker
Uri Levine
Publisher
Lenny's Podcast

06 / commitment

You know, there are tons of advices in the book and eventually I will tell, even in the hiring process, right, most of us are going to interview candidates and then decide that they like or dislike the candidate, but they don't know.

“You know, there are tons of advices in the book and eventually I will tell, even in the hiring process, right, most of us are going to interview candidates and then decide that they like or dislike the candidate, but they don't know.”
Speaker
Uri Levine
Publisher
Lenny's Podcast

07 / belief

I think what's really interesting to me is that from all of that experience, the biggest startup lesson you seem to have taken out of that is to fall in love with the problem.

“I think what's really interesting to me is that from all of that experience, the biggest startup lesson you seem to have taken out of that is to fall in love with the problem.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

08 / commitment

Most of the western world, it's a geographical order. So in Israel, this is going to be sequential order, odd number on one side of the street, even number on the other side of the street starting from one until the end of the street and so forth, so it's enough that I will have few house numbers that I can actually take you to the right place.

“Most of the western world, it's a geographical order. So in Israel, this is going to be sequential order, odd number on one side of the street, even number on the other side of the street starting from one until the end of the street and so forth, so it's enough that I will have few house numbers that I can actually take you to the right place.”
Speaker
Uri Levine
Publisher
Lenny's Podcast

10 / commitment

Raising capital is going to happen multiple times. And if we say that building a startup is a roller coaster journey, then I will say raising capital is a roller coaster journey in the dark.

“Raising capital is going to happen multiple times. And if we say that building a startup is a roller coaster journey, then I will say raising capital is a roller coaster journey in the dark.”
Speaker
Uri Levine
Publisher
Lenny's Podcast

11 / evaluation

Final thing before we get to our very exciting lightning round, we have a segment on this podcast called Fail Corner, where I ask a guest to share a time they failed in their career and what they learned from that experience, and I'm curious if there is a story that comes to mind of a time that you failed either in a startup or as you were an employee somewhere and how that was important to you.

“Final thing before we get to our very exciting lightning round, we have a segment on this podcast called Fail Corner, where I ask a guest to share a time they failed in their career and what they learned from that experience, and I'm curious if there is a story that comes to mind of a time that you failed either in a startup or as you were an employee somewhere and how that was important to you.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

12 / belief

I want to talk through a couple other of the chapters in your book. So chapter four is around the different phases of a startup journey and your core advice is that it's important to focus on one thing at a time in each of these phases, and the first phase, you call it the all over the place phase, I think, or yeah, the all over phase, and the idea is you need to get out of that as soon as you can and then focus.

“I want to talk through a couple other of the chapters in your book. So chapter four is around the different phases of a startup journey and your core advice is that it's important to focus on one thing at a time in each of these phases, and the first phase, you call it the all over the place phase, I think, or yeah, the all over phase, and the idea is you need to get out of that as soon as you can and then focus.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

15 / prediction

If I will tell you that I have a startup that helps you to file your tax returns in three minutes, then okay, that's absolutely amazing, but you are only going to do that, next time is next year.

“If I will tell you that I have a startup that helps you to file your tax returns in three minutes, then okay, that's absolutely amazing, but you are only going to do that, next time is next year.”
Speaker
Uri Levine
Publisher
Lenny's Podcast

18 / recommendation

In my conversation with Uri, we chat about many of my favorite chapters, including why falling in love with the problem is so important, how to find product market fit, a really clever tactic for firing people who aren't a fit for your company, a ton of really genius tactical advice for improving your fundraising pitch and so much more.

“In my conversation with Uri, we chat about many of my favorite chapters, including why falling in love with the problem is so important, how to find product market fit, a really clever tactic for firing people who aren't a fit for your company, a ton of really genius tactical advice for improving your fundraising pitch and so much more.”
Speaker
Lenny Rachitsky
Publisher
Lenny's Podcast

19 / evaluation

Because if I bring other people, then at the end of the day they might say, "Yeah, I like the team, but the CEO was not specific, right?

“Because if I bring other people, then at the end of the day they might say, "Yeah, I like the team, but the CEO was not specific, right?”
Speaker
Uri Levine
Publisher
Lenny's Podcast

20 / evaluation

To a certain extent, I would say, look, the difference between a corporate and a startup is that a corporate knows this is our value proposition, this is the product that we are selling, this is the pricing of this product that we are selling, this is the target audience, this is how we are going to sell them, this is how we going to the market, and all we have to do is keep on executing and hopefully nothing will change over the period of time.

“To a certain extent, I would say, look, the difference between a corporate and a startup is that a corporate knows this is our value proposition, this is the product that we are selling, this is the pricing of this product that we are selling, this is the target audience, this is how we are going to sell them, this is how we going to the market, and all we have to do is keep on executing and hopefully nothing will change over the period of time.”
Speaker
Uri Levine
Publisher
Lenny's Podcast

21 / evaluation

Now the reason is that at the end of the day, they're afraid that this is going to be too complex for them and they will not get it, and they don't want to be embarrassed and they don't want to feel like idiots.

“Now the reason is that at the end of the day, they're afraid that this is going to be too complex for them and they will not get it, and they don't want to be embarrassed and they don't want to feel like idiots.”
Speaker
Uri Levine
Publisher
Lenny's Podcast

23 / prediction

Just imagine that we will be here in 2007, just before I started Waze, and I will tell you I'm going to build an AI crowd-source based navigation system and you're going to say, "Oh, yeah, very interesting," but you don't care.

“Just imagine that we will be here in 2007, just before I started Waze, and I will tell you I'm going to build an AI crowd-source based navigation system and you're going to say, "Oh, yeah, very interesting," but you don't care.”
Speaker
Uri Levine
Publisher
Lenny's Podcast

24 / evaluation

Because when they get up, they get up stronger, and when they know that they will get out of their comfort zone and they will eventually discover what makes them happy.

“Because when they get up, they get up stronger, and when they know that they will get out of their comfort zone and they will eventually discover what makes them happy.”
Speaker
Uri Levine
Publisher
Lenny's Podcast
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