Evidence receipt / uncertainty
Published · transcript-backedUri Levine: uncertainty
9 Jun 2024 Lenny's Podcast Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze)
“I will figure that out once I get there, but the reality is that right now I don't know, but they don't want to hear that.”
Source trail
Everything needed to verify it.
- Speaker
- Uri Levine
- Attribution
- Verified speaker
- Claim type
- uncertainty
- Recorded
- 9 Jun 2024
- Publisher
- Lenny's Podcast
Transcript context
…It's still actually mostly word-of-mouth. I think it was probably higher initially, but it's still almost 70, 80% driven by word-of-mouth. So it's still cool enough. Good for them. You have a couple of quotes that I wanted to share, which are along the lines of things you shared. One is just, you have this kind of, what's the most important stage at a company? They all are, but one at a time. I love that line. The other is the main thing is to keep the main thing the main thing. The same advice you just shared. Just like focus. So you're in the PM, product market fit phase. Focus on that. Don't think about growth yet. Don't think about business model yet necessarily. I know investors are going to push you to figure these things out and you'll have to have some story of like, "Here's how it might make money. Here's how we think we're going to grow." Right? You need to think about that a little bit, but maybe don't make that the focus. So this is one of the areas that investors don't like to hear the truth, right? The truth is that I don't know how I'm going to bring the users. I will figure that out once I get there, but the reality is that right now I don't know, but they don't want to hear that. What they want to hear is that, "Oh, I know exactly how I'm going to bring them." And what I will say is that I know exactly where I'm going to start my experiments, but most of the investors would like to see a coherent story that makes sense, right? This is our business model. This is how we going to make money. This is what we're going to sell. This is how much they're going to pay. This is why it's a simple business model and these are the comparable to this business model. Yeah. But investors have the final word, unfortunately. They decide if they want to invest or not, and so if your story is not compelling, they're going to be like, "All right. We'll find someone else."…
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