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7 Jun 2022

Instead, you are thinking, is this the best use of my time? And it's a subtle but profound shift in our thinking, because when we think about opportunity cost, we will pick certain things that we would have never picked if we just had the ROI mindset.

“Instead, you are thinking, is this the best use of my time? And it's a subtle but profound shift in our thinking, because when we think about opportunity cost, we will pick certain things that we would have never picked if we just had the ROI mindset.”

Speaker: Shreyas Doshi
Episode: Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking
Publisher: Lenny's Podcast

What Shreyas said.

Instead, you are thinking, is this the best use of my time? And it's a subtle but profound shift in our thinking, because when we think about opportunity cost, we will pick certain things that we would have never picked if we just had the ROI mindset.