01 / recommendation

18 Sept 2022

I mean, I think one that Amazon is well-known for is the working backwards process, and for those that don't know, the idea is try to define effectively an ideal end state which funnily enough is very similar to some of what we both experienced at Airbnb and took away, and usually the mechanism for doing this is what's called a PRFAQ, and that's a press release and frequently asked questions, and it forces a certain degree of clarity to have to actually write a press release about the product that you're going to eventually launch.

“I mean, I think one that Amazon is well-known for is the working backwards process, and for those that don't know, the idea is try to define effectively an ideal end state which funnily enough is very similar to some of what we both experienced at Airbnb and took away, and usually the mechanism for doing this is what's called a PRFAQ, and that's a press release and frequently asked questions, and it forces a certain degree of clarity to have to actually write a press release about the product that you're going to eventually launch.”

Speaker: Jason Shah
Episode: Building a meaningful career | Jason Shah (Airbnb, Amazon, Microsoft, Alchemy)
Publisher: Lenny's Podcast

Jason Shah

What Jason said.

Cut, cut, cut, and just remove. And so, I think I found that really useful in emails I write or documents I write to this day is just going over, not because you're saving ink by cutting words, but because it forces clarity of thought.