Public evidence record
Published podcast speaker
Books, apps, and tools
book / recommends
“All right, I'll start with A Guide to Midwest Conversation. So, I'm based in Kansas City, I'm a proud Midwesterner, and us Midwesterners talk in a certain way. I think you hear about Minnesota nice, but we tend not to say what we mean, and it is a very funny primer into what Midwesterners actually mean when they say what they say. So, highly recommend reading that.”
Claim ledger
5 transcript-backed records
01 / preference
“Leaderboards is the best vector for doing it, so that team does a lot of leaderboards work, but every now and then I have an idea that I think will be highly retentive, and I will go in, and I'll pitch to them, and then we'll do some change to the leaderboard to make it more retentive.”
02 / preference
“We'll also look at, a lot of times I'll look at, for retention, day one versus day seven versus day 14, a lot of what I'm looking for is for us to have a better day 14 impact than better day one impact because it means that users are retaining better over time.”
03 / preference
“The unit of use for Duolingo is doing a lesson. And so, if what we care about is users coming back every day and doing a lesson, because it shows that they're actually engaging with the app, then it doesn't hurt us to make our streak focus on just do one unit versus multiple.”
04 / preference
“That is definitely a benefit, if I had an app... And that this is actually why I think a lot of mobile games do streaks differently, because to say that you played a mobile game, and as somebody who plays a lot of mobile games, that you've done it for 3000 days in a row, I don't know, maybe that hits a little bit different than you've learned Spanish for 3000 days in a row.”
05 / preference
“Typically, we have some insight because of all of these experiments that we've run, that hey, if we do this, I don't know, it's one here, or it's worked here, it's driven this user engagement, if we massage that and try in this scenario, or a different screen, we come in at least with a strong hypothesis of this will work.”