Jackson Shuttleworth: preference

Transcript context

…Right. So, one theme I'm hearing here so far is you guys are basically just mining for gold, just looking for a vein in some mine, and once you hit it you're like, ooh, this worked, you just go crazy on just testing all kinds of things to see how far you can take that one little thread. Yeah, and I think, I shared how this idea came partially from a monetization win that they had, I think there's a lot of, because Duolingo runs... I don't know what percentile we're in, but it's got to be a very high percentile of per capita experiments run for a company, based on company size. We're just constantly learning so many things and there's a really great cross-sharing of monetization say, hey, this thing worked for us, is that something you can use? So, I'd say it's rare that we go into something where it's just like, let's just try something. Typically, we have some insight because of all of these experiments that we've run, that hey, if we do this, I don't know, it's one here, or it's worked here, it's driven this user engagement, if we massage that and try in this scenario, or a different screen, we come in at least with a strong hypothesis of this will work. A lot of times we do look, and we're like, a lot of the apps that we look at actually are games themselves, so it's like, all right, you're playing Royal Match, or there's the new Pokemon trading card game that I'm spending way too much time on, you look at these games and see what they're doing, and it's really good fodder for what we can do. But a lot of times you're at least going in with a strong hypothesis based on what you've seen work elsewhere. Got it. So, just to double down on that point, it's not just random experiments, it's here's a hypothesis we're fairly confident, or has a chance to be true, let's try it. It's not just let's just try everything?…

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