Public evidence record
Published podcast speaker
Books, apps, and tools
book / likes
“And so one that I love is Scientific Advertising by Claude Hopkins. So it's basically one of the first direct marketers that came out and he innovated on some of the concepts of copywriting and just how you sell a product around can't make this product, can't sell the product, can you tell the product will help the customer achieve their goals?”
book / recommends
“So one, I love to go back to marketers who wrote in the 1920s. And so one that I love is Scientific Advertising by Claude Hopkins. So it's basically one of the first direct marketers that came out and he innovated on some of the concepts of copywriting and just how you sell a product around can't make this product, can't sell the product, can you tell the product will help the customer achieve their goals? And so it's really fun. I find it really fun to go back in time, because there's a lot of really good first principles thinking that I think we've actually lost in more modern stuff where it's like personalization band, it's optimization, all this stuff. Where it's like how do you actually write and sell things really effectively? Scientific Advertising, it's a great book.”
Claim ledger
4 transcript-backed records
01 / evaluation
“Because there's really a little bit of a selection bias there that people who were letting that payment fail probably weren't actually that dedicated to this entrepreneurship craft.”
02 / evaluation
“Uh oh, we're going to make suboptimal investment decisions now by kind of moving things around even though it's the right thing to do. So a lot of it's in rebuilding all instrumentation, how we do LTV modeling, how we do attribution, how we do incrementality testing across each of those different types of outcomes, because it was not an intuitive thing for us originally because we had built all of these systems with a much more siloed view.”
03 / evaluation
“Could be some of that could be data, qualitative, just our own product sense of what's good or not. And so I think the upside of that is I think we tend to ship things in core and that are incredibly forward-facing and we take more risk.”
04 / evaluation
“I find it really fun to go back in time, because there's a lot of really good first principles thinking that I think we've actually lost in more modern stuff where it's like personalization band, it's optimization, all this stuff.”