Likes Scientific Advertising.

Transcript context

…First question, what are two or three books that you recommended most to other people? So one, I love to go back to marketers who wrote in the 1920s. And so one that I love is Scientific Advertising by Claude Hopkins. So it's basically one of the first direct marketers that came out and he innovated on some of the concepts of copywriting and just how you sell a product around can't make this product, can't sell the product, can you tell the product will help the customer achieve their goals? And so it's really fun. I find it really fun to go back in time, because there's a lot of really good first principles thinking that I think we've actually lost in more modern stuff where it's like personalization band, it's optimization, all this stuff. Where it's like how do you actually write and sell things really effectively? Scientific Advertising, it's a great book. It's just like the name alone, it sounds really cool. Especially for someone in your shoes that feels like the perfect book for your role. And I think there's so much wisdom in just the thing someone figured out many years ago about what convinces people to buy something is still true and people overcomplicate it. Just going back to the original is often really useful.…

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