book / recommends
Ogilvy on Advertising
“But no, a book that I recommended recently at work is Ogilvy on Advertising. Do you know this book?”
Public evidence record
Albert Cheng
Published podcast speaker
- Claims
- 17
- Episodes
- 1
- Shows
- 1
- Named items
- 1
Books, apps, and tools
The evidenced stack.
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What Albert said.
4 transcript-backed records
01 / evaluation
And the third one is we did a lot of actually PR, prior to the service going out just to get the word out. And PR has its time in place, but I think doing it before you have validation that customers definitely want, the thing is quite risky and it can lead to a lot of sun cost once you get it out because you need to see it through, you want to see it succeed.
“And the third one is we did a lot of actually PR, prior to the service going out just to get the word out. And PR has its time in place, but I think doing it before you have validation that customers definitely want, the thing is quite risky and it can lead to a lot of sun cost once you get it out because you need to see it through, you want to see it succeed.”
- Speaker
- Albert Cheng
- Publisher
- Lenny's Podcast
02 / evaluation
On the flip end of the spectrum, these tiny startups, they move incredibly fast, but I grew all my gray hair from those tiny startups because no one knows about your company, and so you're recruiting people one by one.
“On the flip end of the spectrum, these tiny startups, they move incredibly fast, but I grew all my gray hair from those tiny startups because no one knows about your company, and so you're recruiting people one by one.”
- Speaker
- Albert Cheng
- Publisher
- Lenny's Podcast
03 / evaluation
It's not their intuitive way of thinking about growing companies, but their mental flexibility and encouragement to evolve and add this as a tool for the company has been awesome, and they've been on the front lines preaching product-led growth and experimentation just as much as I have. So I'm glad that you brought that up because I think that is critically important for me, joining a company to not be at odds with the co-founders and the existing approach of the company.
“It's not their intuitive way of thinking about growing companies, but their mental flexibility and encouragement to evolve and add this as a tool for the company has been awesome, and they've been on the front lines preaching product-led growth and experimentation just as much as I have. So I'm glad that you brought that up because I think that is critically important for me, joining a company to not be at odds with the co-founders and the existing approach of the company.”
- Speaker
- Albert Cheng
- Publisher
- Lenny's Podcast
04 / evaluation
One exception is that Grammarly was a different type of product and that you install it and you don't proactively open it every day. So that was interesting to me because I assumed that you should always just focus on existing user retention, but for a product like Grammarly, it's actually the activation installation aha moment that's really, really critical and will carry the user for a very, very long time.
“One exception is that Grammarly was a different type of product and that you install it and you don't proactively open it every day. So that was interesting to me because I assumed that you should always just focus on existing user retention, but for a product like Grammarly, it's actually the activation installation aha moment that's really, really critical and will carry the user for a very, very long time.”
- Speaker
- Albert Cheng
- Publisher
- Lenny's Podcast