David Rosenthal: prediction

Transcript context

…Correct. It's very Bernard Arnault, it's control more so than economics. All right, what do you got? The one big playbook theme that I want to talk about, Peter Main, who we mentioned, was Nintendo of America's VP of marketing. He, along with Gail Tilden and others were really responsible for the core of the innovation that came from the American side of the business. He codified what ultimately became the company's unofficial slogan, besides do everything to be a monopoly without using the word monopoly. We'll put that aside for a minute. The phrase he comes up with is, "The name of the game is the game." I think this is such a key to understanding Nintendo and so applicable elsewhere. Specifically, I think all great personal and corporate encapsulations are both 100% true and 100% ridiculous and not true. What he means and what Nintendo means by it is that the quality of the games that we make and that others make for the platform, is the name of the game. That is all that matters. The quality of the product, the quality of the games, if we make and make available exclusively the very best games out there on our platform, we will win. That's 100% true. That is what matters, and that's part of Yamauchi's true genius as a complete outsider recognizing that the Shigeru Miyamotos, the Gunpei Yokois, are the key to making all this work. At the same time, though, the reason it's utterly ridiculous and doubly ridiculous, because Peter Main coins it, he does everything besides make the games. That is so important, too. It really comes down to product and distribution. Both are really important. Also, the best CMO’s party line is, ‘our product is just so amazing, it sells itself.’ That's exactly what you hear there.…

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