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Casey Winters: evaluation

30 Mar 2023 Lenny's Podcast Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub)

“The more scale you have tends to be you have less sophisticated customers because you're generally like a consumer thing where the customers are rational.”

— Casey Winters

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Speaker
Casey Winters
Attribution
Verified speaker
Claim type
evaluation
Recorded
30 Mar 2023
Publisher
Lenny's Podcast

Transcript context

…If you're a PM on a team that maybe isn't shipping, maybe is overusing research, do you have any advice of just like when it makes sense to invest in research? Say you have the resources, is there a rule of thumb you have of like, "Okay. Let's actually spend the time on this verse not"? I think about it a little bit, depending on the type of job you have and the types of customers you have. The more scale you have tends to be you have less sophisticated customers because you're generally like a consumer thing where the customers are rational. They're not experts. That's generally where you just try things. You measure the impact they have, and you only really bring in USEARCH, research when the impact seems confusing, but you can run experiments. You can get data really easily, so bias towards getting stuff out there and seeing what users respond to. In consumer product.…

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