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Published · transcript-backed

David Rosenthal: prediction

10 Feb 2022 Acquired Peloton

“The amount that Peloton can invest—even with the music variable cost overhang—in content and in the best instructors, I think, which is where this plays out the most relative to a SoulCycle, to a Flywheel, to anything else, and then even relative to other connected fitness companies, because Peloton has the largest member base.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
prediction
Recorded
10 Feb 2022
Publisher
Acquired
Episode
Peloton

Transcript context

…I mean other stuff too, but did I pay $2300 for a bike because it was a Peloton bike that otherwise I would have paid a maximum of $1000 for? Yes, I did. It's interesting. Yes, definite brand power. Yes, that is correct. I did a lot of research and I seriously considered doing a hack a Peloton. I enjoy doing stuff like that. To get the same quality of bike, yes, you can do it cheaper with a hack a Peloton, but not that much cheaper. It's a very high quality bike relative to the price, but yes, agree on brand. Definitely, to me, one that stands out and I think one that attracted Barry is scale economies here. The amount that Peloton can invest—even with the music variable cost overhang—in content and in the best instructors, I think, which is where this plays out the most relative to a SoulCycle, to a Flywheel, to anything else, and then even relative to other connected fitness companies, because Peloton has the largest member base. Just like with Netflix, they can invest in more great content because they have more resources for more subscribers and then that's a virtuous flywheel. Totally agree. The proof is in the pudding that Emma Lovewell and others used to be SoulCycle instructors.…

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