Casey Winters: belief

Transcript context

…Oh, wow. That's amazing. Yeah. It's growing faster than the rest of the business, which is great, but it probably needs to be closer to 50% to unlock those really cross-side network effects. That would mean that creators start selecting Eventbrite because of all the demand Eventbrite has versus the quality of the SaaS tools. That's obviously something we're working on. Faire is a company I advised more recently that I think has unlocked this model in the reverse, where Faire is a wholesale marketplace between independent retailers and brands so that you could sell products at these retailers, like a boutique in your local neighborhood. Faire built the marketplace first, and then it later built a SaaS tool that allowed the brands to onboard their current retailers into the platform and get better terms on payments and free returns. It didn't charge anything to use the SaaS tool for any rebookings that happened through that platform. What that did is it onboarded more independent retailers that they could cross-sell to other brands without needing to use a sales team. When they cross-sold, of course, Faire did take their percentage on those transactions. I think that model's worked out really well, and Faire has grown quite quickly. The examples you gave, Eventbrite was a SaaS tool trying to add a marketplace.…

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