David Rosenthal: belief

Transcript context

…Yes. The third thing that they do, they incubate and create a new luxury brand and company in China called Shang Xia. I believe I'm pronouncing that right. 2009 is when they launched it. It literally means up down or past-present. The idea is that the Chinese market is so big and so important to Hermes. They're going to lend the Hermes brand to this new brand that is going to have Hermes principles, but take traditional Chinese craftsmanship of which there's a long multi thousand year history. Yup. I actually like the strategy.…

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