David Rosenthal: belief

Transcript context

…For whatever reason, Nike has either decided not to or can't raise the prices, where their brand differentiates them. I think it's fascinating. The Nike running shoes that I buy, that are $160–$180, the equivalent Adidas pair is $160–$180, same with the equivalent New Balance pair. If you assume that they do have brand power, Nike is making a conscious choice not to capture that value in making all those shoes more expensive than competitors. Yup. But I do think, despite you saying the trap, and I think there is a big trap in over estimating brand value of Nike, it does definitely have brand value and brand power. Yeah. It shows up in a different way. It shows up not in pricing. It shows up in the fact that I often don't look at a competitor. I will only go by the Nike thing.…

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