Tal Raviv: preference

Transcript context

…It's also a great reminder of just not assuming wins that work at another company will win for you, which I think everyone's like, "Yeah, I know that." But I think people don't know that. I think they often, "Oh, look at this. Amazon's killing it with this feature. If we add it, we're going to win so hard." And so this is a great reminder. Don't just take stories from others. This is something [inaudible 01:00:54] actually talks about a lot is don't take stories from other companies as gospel. You're a company. There's so many things that are not the same. Awesome. What else else do you got? The second example of that is I was building a referral program and we made a user research plan and we ended up only executing half of it, which means we talked to the people who were already using it successfully, and we decided to skip talking to the people who should use it but didn't. And we're like, "Yeah, we get it. It's probably the same feedback." We were in a rush for a lot of other reasons. There was a lot of pressure, just unrelated reasons and just decided that, "Okay, we have enough information. We don't need to spend more time. Let's start shipping." And that was a huge mistake as well. Just spent so much time building something that didn't work. And yeah, I think my lesson there is the reasons that got me to hurry and make that decision with not as much data were reasons that I just kind of took people's word for stuff. I didn't think as first principles as I should and I really caved into the time pressure. So, yeah. It's like [inaudible 01:02:11] therapy. Just letting it all out. This is great. And so far our recurring theme is spend a little more time on the user research, talk to more customers. Again, something we always hear, but a lot of people are like, "Ah, user research. I don't need that." And what we're hearing here would've saved your team months and quarters, potentially.…

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