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Published · transcript-backed

David Rosenthal: observation

16 Mar 2023 Acquired Nintendo's Origins

“The only way they could get the price down far enough to hit the price point they wanted to retail was to place a three million unit order upfront, which was crazy at the time.”

— David Rosenthal

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Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
observation
Recorded
16 Mar 2023
Publisher
Acquired

Transcript context

…I used to have a Ricoh camera. That's right. They did a deal with Ricoh to manufacture the CPU and PPU tandem system together. The only way they could get the price down far enough to hit the price point they wanted to retail was to place a three million unit order upfront, which was crazy at the time. It was three million units over two years. They couldn't make them fast enough. They sold out the whole thing. It was incredible. Nintendo got so lucky that the Japanese market wasn't saturated the same way that the US market was. They launched into the very best conditions in Japan they could have, frankly not a lot of competitive consoles at that moment.…

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