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Published · transcript-backed

David Rosenthal: evaluation

20 Feb 2024 Acquired Hermès

“Uniquely, Hermes still does 85% of their production by hand, by Mastercraft's people in France, as we will talk a lot about.”

— David Rosenthal

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Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
evaluation
Recorded
20 Feb 2024
Publisher
Acquired
Episode
Hermès

Transcript context

…All right, we're not going to the Egyptian invention of the handbag or anything like that. Boy, let me tell you, I was tempted. If you read The Luxury Strategy, which is a great book that we've referenced many times on Acquired, they start back 50,000 years ago. We start in 1801, not in Paris, not even in France. As we've been talking about, the land of beauty, luxury, enlightenment, where Hermes, of course, was founded and is still based today. Uniquely, Hermes still does 85% of their production by hand, by Mastercraft's people in France, as we will talk a lot about. But instead, we start in the land of hardness and precision of engineering, of exactitude, the future land of the Porsches of the world. That is right, Germany. A century before the Porsches and Volkswagens of the world.…

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