Mentions personal use of Nintendo Power.

Transcript context

…This is one half of the amazingly innovative direct relationship with customers that Nintendo of America comes up with. The other half is Nintendo Power. It's crazy. Doing the research for this, there are issues of Nintendo Power that sell on eBay today for thousands of dollars. The amount of brand affinity that this creates. So much of next episode is going to be about Pokemon, but I used to buy Nintendo Power for the maps of the Pokemon levels, to be able to show you where you need to go walk to unlock something and where different Pokemon are found. The idea that you're taking a pretty small screen—in my case, it was the Gameboy Color, but back in the Famicom days, it was still a pretty small snapshot of the world on the screen—to be able to lay it out in a magazine format to really show you do the whole thing, it helps you understand how to play the game so much better. Of course, there's editorial and of course, there are secrets that they divulge, but I think this thing built up a pretty significant readership. Six million in circulation.…

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